Want a NOOK? Explore Now
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.
Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera-tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations—including Deloitte & Touche, IBM, TELUS, and even the CIA—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Social media technologies—everything from 140-character “microsharing” messages to media-rich online communities to complete virtual environments and more—enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
In the afterword of this social media primer for the business set, authors Tony Bingham and Marcia Conner explain that they tried to walk a "fine line.between being alarmist and simply expressing excitement about the radical changes occurring" due to the array of social media tools available to businesses. The authors exude a quiet, knowing confidence that entices the reader. Here you will find instructive stories, ideas to reinvigorate a workforce from the ground up and talking points to address doubters' concerns. The book simplifies some of the startup costs, both tangible and intangible, of implementing corporate change through social media, but it also details such initiatives undertaken by the US Central Intelligence Agency (CIA) and IBM. Bingham and Conner recommend their book to senior executives and managers because social media shouldn't be separate from the inner workings of business itself. getAbstract particularly recommends it to human resources professionals and corporate learning specialists who might help provide social media on-ramps for their organizations.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted December 29, 2010
I thoroughly enjoyed this book! It started off a little slow for me... Personally, I've already come to the realization that social learning is here for the long haul, and the opening part to the book makes the case for it (I'm a bit past that). I bet the authors wanted this book to serve as a pitch (of sorts) for social learning, which is understandable. Once I got into the following chapters, I was captivated by the various use cases. The Intellipedia chapter alone is worth the price of admission, IMO. As a learning professional, I was energized by this book, and came away with a few great nuggets to put into action at work.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.LisaRMN
Posted October 13, 2010
The New Social Learning is a good packed with a lot of information.
At first, when I sat down to read through the chapters, I thought there was too much to work through. Then I put it aside and went back to it again another day. The chapters each address a specific goal or
issue and work through that it in detail. Each chapter is stand alone so you can go in find what you are interested in and learn all about that one aspect of social learning without having to tackle it all at once.
What I enjoyed most about the book was actually the conversation and the
ideas in the intro, 36,000 Foot View, Paving Online Community Roads, and
Connecting the Dots at In-Person Event chapters.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted September 2, 2011
No text was provided for this review.
Anonymous
Posted July 29, 2010
No text was provided for this review.
Anonymous
Posted December 5, 2011
No text was provided for this review.
Anonymous
Posted February 16, 2011
No text was provided for this review.
Overview
Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these ...