The New Social Learning: A Guide to Transforming Organizations Through Social Media

Overview

Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these ...

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The New Social Learning: A Guide to Transforming Organizations Through Social Media

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Overview

Most business books on social media have focused exclusively on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another—social media enables this to happen unrestricted by physical location and in all kinds of extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.

Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across genera-tions. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations—including Deloitte & Touche, IBM, TELUS, and even the CIA—Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.

Social media technologies—everything from 140-character “microsharing” messages to media-rich online communities to complete virtual environments and more—enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
 

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Product Details

  • ISBN-13: 9781605097022
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 9/13/2010
  • Pages: 240
  • Sales rank: 824,368
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Tony Bingham is President and Chief Executive Officer of the American Society for Training & Development (ASTD), the world’s largest professional association dedicated to the training and development field. ASTD is focused on helping members lead talent management, build their business skills, understand the impact of social media on informal learning, close skills gaps, and connect their work to the strategic priorities of business.

Marcia Conner, Partner with Altimeter Group, works with leaders every day to bridge the gap between the promise of collaborative technologies and the practice of putting them into action. She aligns digital strategy with corporate culture, engaging people and invigorating the value chain across an organization. Former Vice President and Information Futurist at PeopleSoft and Worldwide Manager at Microsoft, she now advises corporations, writes the popular Fast Company column “Learn at All Levels,” and is a Fellow at the Darden School of Business. Follow her on Twitter @marciamarcia.

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Sort by: Showing all of 7 Customer Reviews
  • Posted January 5, 2011

    more from this reviewer

    Readable social media map emphasizing business applications

    In the afterword of this social media primer for the business set, authors Tony Bingham and Marcia Conner explain that they tried to walk a "fine line.between being alarmist and simply expressing excitement about the radical changes occurring" due to the array of social media tools available to businesses. The authors exude a quiet, knowing confidence that entices the reader. Here you will find instructive stories, ideas to reinvigorate a workforce from the ground up and talking points to address doubters' concerns. The book simplifies some of the startup costs, both tangible and intangible, of implementing corporate change through social media, but it also details such initiatives undertaken by the US Central Intelligence Agency (CIA) and IBM. Bingham and Conner recommend their book to senior executives and managers because social media shouldn't be separate from the inner workings of business itself. getAbstract particularly recommends it to human resources professionals and corporate learning specialists who might help provide social media on-ramps for their organizations.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 29, 2010

    Excellent use cases for social learning - a must read

    I thoroughly enjoyed this book! It started off a little slow for me... Personally, I've already come to the realization that social learning is here for the long haul, and the opening part to the book makes the case for it (I'm a bit past that). I bet the authors wanted this book to serve as a pitch (of sorts) for social learning, which is understandable. Once I got into the following chapters, I was captivated by the various use cases. The Intellipedia chapter alone is worth the price of admission, IMO. As a learning professional, I was energized by this book, and came away with a few great nuggets to put into action at work.

    1 out of 1 people found this review helpful.

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  • Posted October 13, 2010

    The New Social Learning - Good ideas!

    The New Social Learning is a good packed with a lot of information.

    At first, when I sat down to read through the chapters, I thought there was too much to work through. Then I put it aside and went back to it again another day. The chapters each address a specific goal or
    issue and work through that it in detail. Each chapter is stand alone so you can go in find what you are interested in and learn all about that one aspect of social learning without having to tackle it all at once.

    What I enjoyed most about the book was actually the conversation and the
    ideas in the intro, 36,000 Foot View, Paving Online Community Roads, and
    Connecting the Dots at In-Person Event chapters.

    1 out of 1 people found this review helpful.

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    Posted September 2, 2011

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    Posted July 29, 2010

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    Posted December 5, 2011

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    Posted February 16, 2011

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