The New Social Learning: A Guide to Transforming Organizations Through Social Media [NOOK Book]

Overview

The first book to help organizations understand and harness the extraordinary workplace learning potential of social media
Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology
Features case studies showing how organizations around the world have ...
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The New Social Learning: A Guide to Transforming Organizations Through Social Media

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Overview

The first book to help organizations understand and harness the extraordinary workplace learning potential of social media
Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology
Features case studies showing how organizations around the world have transformed their businesses through social media

Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -- social media enables this to happen unrestricted by physical location and in extraordinarily creative ways. The New Social Learning is the most authoritative guide available to leveraging these powerful new technologies.
Tony Bingham and Marcia Conner explain why social media is the ideal solution to some of the most pressing educational challenges organizations face today, such as a widely dispersed workforce and striking differences in learning styles, particularly across generations. They definitively answer common objections to using social media as a training tool and show how to win over even the most resistant employees. Then, using examples from a wide range of organizations -- including Deloitte, IBM, TELUS, and others -- Bingham and Conner help readers sort through the dizzying array of technological options available and decide when and how to use each one to achieve key strategic goals.
Social media technologies -- everything from 140-character "microsharing" messages to media-rich online communities to complete virtual environments and more -- enable people to connect, collaborate, and innovate on levels never before dreamed of. They make learning dramatically more dynamic, stimulating, enjoyable, and effective. This greatly anticipated book helps organizations create a contemporary learning strategy that is as timely as it is transformative.
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Product Details

  • ISBN-13: 9781605097046
  • Publisher: Berrett-Koehler Publishers, Inc.
  • Publication date: 9/13/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • Sales rank: 905,314
  • File size: 2 MB

Meet the Author

Tony Bingham, President and CEO of the American Society for Training & Development (ASTD), is committed to ensuring that the training and development community has the necessary tools to build a capable, successful workforce. From years spent working in the technology sector, Bingham understands the power of collaborative technologies to create big change for organizations.
Marcia Conner, Partner with Altimeter Group, helps companies and industries leverage disruption to their advantage. She applies experience form across disciplines to accelerate collaborative culture, workplace learning, and social business. With a focus on Enterprise 2.0, she founded the Twitter chat #Irnchat, writes the Fast Company column "Learn at All Levels," and is a fellow at the Darden School of Business.
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Sort by: Showing all of 7 Customer Reviews
  • Posted January 5, 2011

    more from this reviewer

    Readable social media map emphasizing business applications

    In the afterword of this social media primer for the business set, authors Tony Bingham and Marcia Conner explain that they tried to walk a "fine line.between being alarmist and simply expressing excitement about the radical changes occurring" due to the array of social media tools available to businesses. The authors exude a quiet, knowing confidence that entices the reader. Here you will find instructive stories, ideas to reinvigorate a workforce from the ground up and talking points to address doubters' concerns. The book simplifies some of the startup costs, both tangible and intangible, of implementing corporate change through social media, but it also details such initiatives undertaken by the US Central Intelligence Agency (CIA) and IBM. Bingham and Conner recommend their book to senior executives and managers because social media shouldn't be separate from the inner workings of business itself. getAbstract particularly recommends it to human resources professionals and corporate learning specialists who might help provide social media on-ramps for their organizations.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 29, 2010

    Excellent use cases for social learning - a must read

    I thoroughly enjoyed this book! It started off a little slow for me... Personally, I've already come to the realization that social learning is here for the long haul, and the opening part to the book makes the case for it (I'm a bit past that). I bet the authors wanted this book to serve as a pitch (of sorts) for social learning, which is understandable. Once I got into the following chapters, I was captivated by the various use cases. The Intellipedia chapter alone is worth the price of admission, IMO. As a learning professional, I was energized by this book, and came away with a few great nuggets to put into action at work.

    1 out of 1 people found this review helpful.

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  • Posted October 13, 2010

    The New Social Learning - Good ideas!

    The New Social Learning is a good packed with a lot of information.

    At first, when I sat down to read through the chapters, I thought there was too much to work through. Then I put it aside and went back to it again another day. The chapters each address a specific goal or
    issue and work through that it in detail. Each chapter is stand alone so you can go in find what you are interested in and learn all about that one aspect of social learning without having to tackle it all at once.

    What I enjoyed most about the book was actually the conversation and the
    ideas in the intro, 36,000 Foot View, Paving Online Community Roads, and
    Connecting the Dots at In-Person Event chapters.

    1 out of 1 people found this review helpful.

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    Posted September 2, 2011

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    Posted July 29, 2010

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    Posted December 5, 2011

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    Posted February 16, 2011

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