The New Strategic Thinking: Pure and Simple / Edition 1

The New Strategic Thinking: Pure and Simple / Edition 1

by Michel Robert
     
 

ISBN-10: 0071462244

ISBN-13: 9780071462242

Pub. Date: 07/20/2005

Publisher: McGraw-Hill Professional Publishing

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert

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Overview

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies

In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

Product Details

ISBN-13:
9780071462242
Publisher:
McGraw-Hill Professional Publishing
Publication date:
07/20/2005
Edition description:
List
Pages:
352
Sales rank:
462,851
Product dimensions:
6.10(w) x 9.30(h) x 0.80(d)

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