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Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies
In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
Posted July 25, 2006
Author and consultant Michel Robert has tested his process for strategy development over the course of two decades of business experience. His method involves taking advantage of the overall knowledge of your company¿s executives and involving them in developing strategy, turning them into stakeholders in the company¿s future. His book is both a guide to the process and a collection of case studies of companies that have used this approach, ranging from insurance providers to heavy equipment manufacturers and developers of advanced weapons systems. Not surprisingly, Robert champions his proprietary process and often crosses the line into selling rather than teaching. Nevertheless, we find that this can be a valuable handbook for the CEO who is considering how to set a strategic direction for growth.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.