New Strategies for Educational Fund Raising / Edition 1

New Strategies for Educational Fund Raising / Edition 1

by Michael J. Worth
     
 

ISBN-10: 1573565180

ISBN-13: 9781573565189

Pub. Date: 11/30/2002

Publisher: Rowman & Littlefield Publishers, Inc.

In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take

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Overview

In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.

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Product Details

ISBN-13:
9781573565189
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
11/30/2002
Series:
ACE/Praeger Series on Higher Education
Edition description:
New Edition
Pages:
448
Sales rank:
1,022,613
Product dimensions:
6.64(w) x 9.77(h) x 1.13(d)
Lexile:
1410L (what's this?)

Table of Contents

Foreword
Preface
Acknowledgments
Contributors
Introduction: New Strategies for a New Age
Pt. IThe Development Function1
Ch. 1Defining Institutional Advancement, Development, and Fund Raising3
Ch. 2Elements of the Development Program11
Ch. 3The Historical Overview24
Pt. IIFoundations of Educational Fund Raising37
Ch. 4The State of Fund-Raising Theory and Research39
Ch. 5Academic Planning As the Foundation for Advancement56
Ch. 6The Roles of Key Individuals65
Pt. IIIRaising Funds from Individuals73
Ch. 7The Annual Giving Program75
Ch. 8Major Gift Programs89
Ch. 9Principal Gifts105
Ch. 10Planned Giving112
Pt. IVThe Campaign129
Ch. 11Campaigning in the New Century135
Pt. VCorporate and Foundation Support153
Ch. 12New Patterns of Corporate Support155
Ch. 13New Patterns of Foundation Support164
Pt. VITraditions of Giving177
Ch. 14The Impact of Demographics179
Ch. 15Women As Philanthropists187
Ch. 16Giving Traditions of Minority Communities197
Ch. 17International Fund Raising206
Pt. VIISpecial Institutional Settings219
Ch. 18Institutionally Related Foundations in Public Colleges and Universities221
Ch. 19Raising Funds for Independent Schools235
Ch. 20Raising Funds for Community Colleges246
Ch. 21Raising Funds for a Professional School within a University257
Pt. VIIIManaging and Supporting Development Programs267
Ch. 22Structuring and Managing the Development Office269
Ch. 23Prospect Research and Prospect Management283
Ch. 24Development Information Systems297
Ch. 25Benchmarking, Accountability, and Measuring Performance307
Pt. IXDevelopment and Other Fields317
Ch. 26The Role of Public Relations in Fund Raising319
Ch. 27The Role of Alumni Relations in Fund Raising332
Ch. 28The Development Office and the Business Office339
Pt. XThe Development Profession349
Ch. 29The State of the Profession351
Ch. 30Ethical Issues in Educational Fund Raising362
Ch. 31Legal Trends Affecting Philanthropy368
Conclusion: Issues and Perspectives383
Glossary397
Further Reading405
Index415

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