New Strategies for Educational Fund Raising / Edition 1

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In this sequel to the highly respected and practical 1993 book on fund raising, Worth and his group of authoritative contributors cover areas that did not even exist in this field in 1993, including the concepts of "principal gifts" and "benchmarking." They adapt strategies from Worth's earlier book and introduce many new ones to meet current challenges and take advantage of new opportunities. Comprising 31 chapters divided into ten logical parts, the authors provide a complete picture of this field, which is so important to leaders in higher education. Beginning with a strong base of knowledge, the authors then discuss topics ranging from raising funds from individuals; creating the campaign (accounting, long-range planning, leadership, the mission, kickoff); corporate and foundation support; traditions of giving; managing and supporting development programs; ethical concerns; and trends for the future. Michael Worth gives a great deal of attention to the environment in which those responsible for advancement in higher education have to work today. The book addresses new areas in the field that didn't exist when Worth wrote his first edition of this book in 1993. For example, the use of financial instruments in the planning of gift giving are more sophisticated, and business techniques have been tapped to improve management of programs and measurement of success. Part II of the book describes the underlying foundations of educational fund raising in three chapters, each written by an expert contributor. This section of the book describes the base of knowledge in the field (theory and research) and discusses the institutional plan and its relationship to the goals and objectives of the institution. Part V, covers corporate and foundation support, which is based on reasoned strategies and business plans and goals rather than on altruism and emotion, which can often be the foundation for individual giving. The book also includes a glossary and a selective bibliography.

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Editorial Reviews

The Journal Of Higher Education
Approximately once each decade a book is published that can best be thought of as a handbook of education fund raising. New Strategies for Educational Fund Raising is a worthy successor to earlier volumes.
Journal of Higher Education
Approximately once each decade a book is published that can best be thought of as a handbook of education fund raising. New Strategies for Educational Fund Raising is a worthy successor to earlier volumes.
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Product Details

  • ISBN-13: 9781573565189
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 11/30/2002
  • Series: ACE/Praeger Series on Higher Education
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 450
  • Lexile: 1410L (what's this?)
  • Product dimensions: 6.14 (w) x 9.21 (h) x 1.00 (d)

Meet the Author

MICHAEL J. WORTH is Professor of Nonprofit Management at the George Washington University, Washington, D.C. He was Vice President for Development and Alumni Affairs at the George Washington University from 1983 to 2001.

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Table of Contents

Introduction: New Strategies for a New Age
Pt. I The Development Function 1
Ch. 1 Defining Institutional Advancement, Development, and Fund Raising 3
Ch. 2 Elements of the Development Program 11
Ch. 3 The Historical Overview 24
Pt. II Foundations of Educational Fund Raising 37
Ch. 4 The State of Fund-Raising Theory and Research 39
Ch. 5 Academic Planning As the Foundation for Advancement 56
Ch. 6 The Roles of Key Individuals 65
Pt. III Raising Funds from Individuals 73
Ch. 7 The Annual Giving Program 75
Ch. 8 Major Gift Programs 89
Ch. 9 Principal Gifts 105
Ch. 10 Planned Giving 112
Pt. IV The Campaign 129
Ch. 11 Campaigning in the New Century 135
Pt. V Corporate and Foundation Support 153
Ch. 12 New Patterns of Corporate Support 155
Ch. 13 New Patterns of Foundation Support 164
Pt. VI Traditions of Giving 177
Ch. 14 The Impact of Demographics 179
Ch. 15 Women As Philanthropists 187
Ch. 16 Giving Traditions of Minority Communities 197
Ch. 17 International Fund Raising 206
Pt. VII Special Institutional Settings 219
Ch. 18 Institutionally Related Foundations in Public Colleges and Universities 221
Ch. 19 Raising Funds for Independent Schools 235
Ch. 20 Raising Funds for Community Colleges 246
Ch. 21 Raising Funds for a Professional School within a University 257
Pt. VIII Managing and Supporting Development Programs 267
Ch. 22 Structuring and Managing the Development Office 269
Ch. 23 Prospect Research and Prospect Management 283
Ch. 24 Development Information Systems 297
Ch. 25 Benchmarking, Accountability, and Measuring Performance 307
Pt. IX Development and Other Fields 317
Ch. 26 The Role of Public Relations in Fund Raising 319
Ch. 27 The Role of Alumni Relations in Fund Raising 332
Ch. 28 The Development Office and the Business Office 339
Pt. X The Development Profession 349
Ch. 29 The State of the Profession 351
Ch. 30 Ethical Issues in Educational Fund Raising 362
Ch. 31 Legal Trends Affecting Philanthropy 368
Conclusion: Issues and Perspectives 383
Glossary 397
Further Reading 405
Index 415
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