New Television, Globalization, and East Asian Cultural Imagination

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This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.

Hong Kong University Press

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Editorial Reviews

From the Publisher
"Based on extensive fieldwork, New Television offers a brilliant analysis of the globalization of East Asian TV industries. It's a must read for anyone who cares about the world's biggest television Market." Michael Curtin, Professor of Media and Cultural Studies and Director of Global Studies, Department of Communication Arts, University of Wisconsin-Madison

Hong Kong University Press

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Product Details

  • ISBN-13: 9789622098213
  • Publisher: Hong Kong University Press
  • Publication date: 3/6/2007
  • Edition description: New Edition
  • Pages: 228
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

Michael Keane is a Centre Fellow within the Australian Research Council Centre of Excellence in Creative Industries and Innovation at Queensland University of Technology, Brisbane, Australia.

Hong Kong University Press

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Table of Contents

Acknowledgements     vii
Out of Nowhere     1
Adaptation and Local Production in East Asia     17
Performing the Local in the Global     19
Rethinking Structures of Dominance, Translation Effects, and Export Models     39
Formats, Genres, and Engines     59
Formats, Clones, and Generic Variations     79
Cultural Diversity, Trade, and Technology Transfer     81
The International Currency of Who Wants to Be a Millionaire?     97
Knowledge, Economy, and Government     109
Super Girl and the Performing of Quality     123
The Artifice of Reality in East Asia     141
Ad Magazines, Care of the Self, and New Windows of Opportunity     159
New Television     175
Adaptation, Imitation, and Innovation     177
New Television     191
References     203
Index     219
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