The New Typography

The New Typography

by Jan Tschichold
     
 

ISBN-10: 0520071468

ISBN-13: 9780520071469

Pub. Date: 11/10/1995

Publisher: University of California Press

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys

Overview

Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

Author Biography: Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. Hebecame internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.

Product Details

ISBN-13:
9780520071469
Publisher:
University of California Press
Publication date:
11/10/1995
Series:
Weimar and Now: German Cultural Criticism Series, #8
Edition description:
First Edition, (A Centennial Book)
Pages:
280
Product dimensions:
5.33(w) x 8.25(h) x 0.75(d)

Table of Contents

Translator's Foreword—Ruari McLean

Introduction to the English-Language Edition—Robin Kinross
Foreword to the 2006 Edition—Richard Hendel

The New Typography

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