New Venture Management: The Entrepreneur's Roadmap / Edition 1 by Donald F. Kuratko, Jeffrey S. Hornsby | | 9780136130321 | Paperback | Barnes & Noble
New Venture Management: The Entrepreneur's Roadmap / Edition 1

New Venture Management: The Entrepreneur's Roadmap / Edition 1

by Donald F. Kuratko, Jeffrey S. Hornsby
     
 

ISBN-10: 0136130321

ISBN-13: 9780136130321

Pub. Date: 01/14/2008

Publisher: Pearson

This book is about effectiveness; and what a new manger needs to know to run a new venture successfully.

New venture opportunities, planning, marketing, financing, and growth management.

For entrepreneurs looking to develop a new venture or small business.

Overview

This book is about effectiveness; and what a new manger needs to know to run a new venture successfully.

New venture opportunities, planning, marketing, financing, and growth management.

For entrepreneurs looking to develop a new venture or small business.

Product Details

ISBN-13:
9780136130321
Publisher:
Pearson
Publication date:
01/14/2008
Series:
Entrepreneurship Series
Edition description:
New Edition
Pages:
352
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

Table of Contents

PREFACE: INTRODUCTION

1 New Ventures: The Quite Giant

PART 1 NEW VENTURE OPPORTUNITIES

2 New or Acquired Ventures: The Pathways
3 Franchising: The Hybrid

PART 2 NEW VENTURE PLANNING

4 Successful Business Plans: The Roadmap
5 Legal Forms of Ventures: The Structure

PART 3 NEW VENTURE MARKETING

6 Market Research: The Niche
7 Strategic Pricing: The Hook

PART 4 NEW VENTURE FINANCING

8 Start-Up Capital: The Injection
9 Financial Statements: The Scorecard
10 Financial Analysis: The Gauges

PART 5 NEW VENTURE GROWTH MANAGEMENT

11 Human Resources: The People
12 Growing Ventures: The Future

Appendix

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