New Venture Strategy: Timing, Environmental Uncertainty, and Performance

by Dean A. Shepherd, Mark Shanley

Overview

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal

Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Product Details

ISBN-13:	9780761913535
Publisher:	SAGE Publications
Publication date:	06/24/1998
Series:	Entrepreneurship & the Management of Growing Enterprises
Pages:	120
Product dimensions:	5.96(w) x 9.24(h) x 0.50(d)

Table of Contents

Common Wisdom on the Timing of Entry
Environmental Stability, Timing and New Venture Performance
Educational Capability, Timing and New Venture Performance
Barriers to Entry, Timing and New Venture Performance
Scope of Entry and Degree of Mimicry
Two Factors That Affect New Venture Uncertainty
Competence, Timing of Entry and New Venture Performance
Conclusion and Summary

Editorial Reviews

To lead or follow? Presenting their assessment of the common wisdom on business venture pioneering, Shepherd (entrepreneurship and strategy, Rensselaer Polytechnic Institute) and Shanley (management and strategy, Northwestern U.) warn of the dangers of an oversimplistic view of first-mover advantages using the concept of the liability of newness. Their analysis introduces other entry strategy variables that may affect the relationship between timing, profitability, and the probability of survival (e.g. uncertainty factors related to demand or technology, and conflicts over new organizational roles). Annotation c. by Book News, Inc., Portland, Or.

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