New Vintage Type: Classic Fonts for the Digital Age

Overview

Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable ...
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Overview

Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.
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Product Details

  • ISBN-13: 9780823099597
  • Publisher: Ten Speed Press
  • Publication date: 10/28/2007
  • Pages: 176
  • Product dimensions: 10.20 (w) x 10.00 (h) x 0.60 (d)

Meet the Author

Steven Heller, art director of the New York Times Book Review and co-chair of the MFA program at the School of
Visual Arts in New York City, is the author of Handwritten: Expressive
Lettering in the Digital Age
and many other titles.
He lives in New York City.

Gail Anderson is a senior designer at
SpotCo and the former art director of Rolling Stone. She lives in New York City.

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  • Anonymous

    Posted December 20, 2011

    Beautiful coffee table book!

    This is an absolutely fascinating book about the history of lettering! Just the book jacket alone is am amazing reference tool for artists working with font. My only qualm is that it is just a little too heavy and bulky to carry around as a reference, as I would like to. But it makes a great coffee table book.

    Was this review helpful? Yes  No   Report this review
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