News for a Change: An Advocate's Guide to Working with the Media / Edition 1

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Overview

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy — the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

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Editorial Reviews

Booknews
Helps advocates for social change work constructively with the news media to advance their policy goals. Offers basic principles, practical suggestions, clear examples, and specific tips for successfully working with the media, covering everything from pitching stories to developing media bites to answering difficult questions. The tone and material assume that the authors and readers are united on the socially progressive side of a range of important public issues. Editors are affiliated with the Berkeley Media Studies Group. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780761919247
  • Publisher: SAGE Publications
  • Publication date: 6/28/1999
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 168
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.50 (d)

Table of Contents

Foreword - Makani Themba-Nixon
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention
Thinking Like an Advocate
Shaping the Story
Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet
Evaluating Your Media Efforts
Conclusion

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