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From the Publisher"The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process, which is as it should be."
- Kym Fox, Texas State University
"Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world."
- Marilee Morrow, Marietta College
"I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world."
- David Swartzlander, Doane College