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The Next Big Idea
     

The Next Big Idea

by Carol Kennedy
 

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'Carol Kennedy's The Next Big Idea should be on the desk of every consultant.' Accountancy Age'Written with a freshness and sparkle that belie a considerable amount of research, and provides new insights on almost every page.' Innovation MagazineThe book that outlines the next big idea in business - whether Larry Ellison's business strategy at Oracle or the next hot

Overview

'Carol Kennedy's The Next Big Idea should be on the desk of every consultant.' Accountancy Age'Written with a freshness and sparkle that belie a considerable amount of research, and provides new insights on almost every page.' Innovation MagazineThe book that outlines the next big idea in business - whether Larry Ellison's business strategy at Oracle or the next hot management theory. Covers US and European figures, concepts and ideas. Management in the 20th century was perpetually driven by the hunt for the Big Idea - the breakthrough that would bring greater efficiency, performance, productivity and profits to the business organisation and greater motivation to its employees. This book investigates where business will take its next big idea from, whether from new kinds of gurus, research institutions studying the lessons of natural science, practical industrialists working out problems on the factory floor, or the best brains of Silicon Valley.

Product Details

ISBN-13:
9781448136322
Publisher:
RANDOM HOUSE
Publication date:
05/31/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
File size:
348 KB

Related Subjects

Meet the Author

Carol Kennedy, former executive editor of Director, and voted Business Writer of the Year (1990) is a well-known writer on management, business and social history.

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