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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
     

The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

by William Higham
 

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ISBN-10: 0749454504

ISBN-13: 9780749454500

Pub. Date: 10/28/2009

Publisher: Kogan Page, Ltd.

Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.  Full of examples of trends and comments from industry insiders, it also

Overview

Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.  Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them.  Find out about new market trends spotted by the author, including the “Come Together” trend, the “Gender Blending” trend, and more.

Product Details

ISBN-13:
9780749454500
Publisher:
Kogan Page, Ltd.
Publication date:
10/28/2009
Edition description:
New Edition
Pages:
272
Sales rank:
1,035,804
Product dimensions:
6.40(w) x 9.30(h) x 1.00(d)

Table of Contents

1 The importance of trends

2 The relevance of trends

3 The impact of trends

4 The benefit of trends

5 The three Is

6 Preparation

7 In-house insights: creating the right environment for trend analysis

8 Outsourcing insights

9 How trends start

10 Trend typologies

11 Where trends occur

12 Trends versus fads

13 What to look for

14 Statistical data

15 Observational data

16 Media monitoring

17 How trends spread

18 Active trend drivers

19 Passive trend drivers

20 Predicting trends

21 Convincing the company

22 Determining strategy

23 What’s in it for me?

24 Theory into practice

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