Niche and Grow Rich: Practical Ways of Turning Your Ideas Into a Business

Overview

Why Fight the Market Crowd?

Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and ...

See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (16) from $1.99   
  • New (3) from $45.55   
  • Used (13) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$45.55
Seller since 2013

Feedback rating:

(91)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New New condition. Free track! Fast shipping! Satisfication guaranteed!

Ships from: Media, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.15
Seller since 2014

Feedback rating:

(258)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$60.00
Seller since 2014

Feedback rating:

(149)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Why Fight the Market Crowd?

Is your dream of having a business of your own being turned into a nightmare by this alarming economy? If so, starting a niche business-acquiring a market all to yourself-could be the answer. Good niche businesses are easy to start and easy to defend from competitors. By finding a niche where you can build your own unique stronghold, you can attract and maintain customers who will pay top dollar for your goods and services.

Niche and Grow Rich shows you how to be your own boss in a soft economy. It's a great buy for creative types who want to get out of their stifling corporate jobs, dreamers with innovative ideas for new businesses, and owners of early stage or homebased start-ups. This new Entrepreneur Press book features:

  • Brainstorming techniques for developing business ideas
  • Analytic tools for assessing the size of a target market niche
  • Secrets of tracking major trends and being the first to cash in on them
  • Guidance on protecting your business ideas and methods against infringement

Jennifer and Peter Sander own Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.

Read More Show Less

Editorial Reviews

Soundview Executive Book Summaries
Practical Ways to Turn Ideas Into a Business
In Niche and Grow Rich, the authors extend a welcoming hand to entrepreneurs who seek a profitable niche market and offer them a boatload of knowledge to help them develop a profitable new business. Jennifer and Peter Sander, owners of Big City Books Group, a niche publishing consulting firm, write that good niche businesses are easy to start and easy to defend from competitors. They also report that finding a successful niche can attract and maintain customers who are willing to pay more for unique goods and services.

How does an entrepreneur find the right niche? The Sanders explain the proper steps a new businessperson must take before plunging into a niche market and offer advice about brainstorming techniques, research techniques, and other ways aspiring entrepreneurs can find a niche that will turn a profit. Once a niche has been found, the authors describe the process of due diligence that needs to take place to ensure a niche is viable. Their strategies offer new businesspeople help in defining niches, understanding what they need, defining products and services to meet those needs, and deciding whether a niche is large enough and profitable enough to support an entire business.

Protecting Your Ideas
The authors begin Niche and Grow Rich with an exploration of the many successful niche markets that have been created by entrepreneurs who had an idea and a desire to strike out on their own. These niches include soft drinks, women's apparel, snack foods, fine jewelry, and even television broadcasting, book publishing and financial services. Once they explain how different businesses have capitalized on creating markets where few existed before, the authors venture into defining niche markets and niche marketing. They present suggestions for creating a niche, such as offering an already-available product or service faster than competitors, and describing others who have created niches by coming up with a new twist on an old product or service.

Another way niches are created is by looking at a trend and capitalizing on the growing and underserved needs that originate from the trend. Along the way, the authors explore the online world and look at a few of the companies that have been able to create a successful niche with help from the Internet. They write that the key to founding a successful niche business online is to identify a niche, decide how to create a business around it, and then investigate the Web as a marketing and fulfillment vehicle. This means thinking clearly about what you expect your Web site to do for your business. Sometimes, the authors write, a Web site is merely just an online brochure, and sales must be made elsewhere. Having a Web site is not the same as having a business.

Define a Market Target
Once you have chosen a niche to turn into a business, the authors provide valuable lessons about how to define your market target, your product or service, and gather numbers after tuning into the market to find out what the true needs and nature of the market are. They write that defining and articulating your market niche is best done with a target market statement that defines the needs of the people who will be served by your niche product or service.

Once a business is up and running, there are numerous issues that must be addressed. To help niche businesses survive, the authors present many ways companies can get the word out about their offerings and get free publicity. They also discuss the importance of growing a business and the techniques that can keep a business prospering.

Warding off Competition
Niche and Grow Rich also offers a wealth of information on protecting intellectual property and how new companies can ward off competitors with deeper pockets and greater resources. A chapter on protecting business ideas offers entrepreneurs guidance on patent, trademark, copyright and trade secret protection that can be extremely valuable to a new business that has a great idea with a potential to hit it big. The authors present useful advice about the process and costs of protecting a niche business and present some resources that can help. Other points covered include selecting a franchise that targets a niche market, selecting advertising venues, and getting noticed by the media and customers.

Why We Like This Book
Niche and Grow Rich is an information-packed resource for anyone who is thinking about starting a niche business. Covering every aspect of creating a niche business - from finding a niche to delivering your goods or services to warding off competitors. The authors' experiences make this an informative guide to developing products and services from the ground up, and their skills at addressing the important issues of entrepreneurship make this a great book for anyone looking to create a successful start-up. Copyright © 2003 Soundview Executive Book Summaries

Read More Show Less

Product Details

  • ISBN-13: 9781891984761
  • Publisher: Entrepreneur Press
  • Publication date: 4/28/2003
  • Pages: 288
  • Product dimensions: 6.04 (w) x 9.18 (h) x 0.56 (d)

Meet the Author

Jennifer and Peter Sander own Big City Books Group, a niche publishing, consulting and book development firm. The authors of more than 25 books, they write the "Home Office Scene" column for Fortune.com. Jennifer has owned and operated several niche businesses, from gourmet coffee roasting to mail-order travel books, from a successful dot-com to a unique crafts business. Peter has an MBA and spent 20 years as a high-tech marketing specialist before turning his talents toward helping entrepreneurs develop new marketing approaches.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)