Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids / Edition 1

Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids / Edition 1

by Heather Hendershot
     
 

The first examination of the most popular tv network for kids. Essays are both scholars as well as journalists, Nick employees, and psychologists.See more details below

Overview

The first examination of the most popular tv network for kids. Essays are both scholars as well as journalists, Nick employees, and psychologists.

Product Details

ISBN-13:
9780814736524
Publisher:
New York University Press
Publication date:
02/01/2004
Edition description:
New Edition
Pages:
282
Product dimensions:
6.10(w) x 8.84(h) x 0.59(d)

Meet the Author

Heather Hendershot is associate professor of media studies at Queens College, City University of New York. She is the author of Saturday Morning Censors: Television Regulation Before the V-Chip and Shaking the World for Jesus: Media and Conservative Evangelical Culture.

Table of Contents

Introduction: Nickelodeon and the Business of Fun1
1Nickelodeon Grows Up: The Economic Evolution of a Network15
2"A Kid's Gotta Do What a Kid's Gotta Do": Branding the Nickelodeon Experience45
3"TV Satisfaction Guaranteed!" Nick at Nite and TV Land's "Adult" Attractions69
4The Early Days of Nicktoons87
5"You Dumb Babies!" How Raising the Rugrats Children Became as Difficult as the Real Thing108
6Diversifying Representation in Children's TV: Nickelodeon's Model120
7Interview with Geraldine Laybourne134
8Ren & Stimpy: Fan Culture and Corporate Strategy155
9Nickelodeon's Nautical Nonsense: The Intergenerational Appeal of SpongeBob SquarePants182
10"We Pledge Allegiance to Kids": Nickelodeon and Citizenship209
11Watching Children Watch Television and the Creation of Blue's Clues241
About the Contributors269
Index273

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