Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $10.76
Usually ships in 1-2 business days
(Save 58%)
Other sellers (Paperback)
  • All (9) from $10.76   
  • New (4) from $16.09   
  • Used (5) from $10.76   


Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children's media industry? Nickelodeon Nation, the first major study of the only TV channel just for children, investigates these questions.

Intended for a wide range of readers and illustrated thorughout, the essays in Nickelodeon Nation are grouped into four sections: economics and marketing; the production process; programs and politics; and viewers. The contributors—who include a former employee in Nick's animation department, an investigative journalist, a developmental pyschologist who helped develop Blue's Clues, and television and cultural studies scholors—show how Nickelodeon succeeds, in large part, by simultaneously satisfying both children and adults. For kids, Nick offers gross-out jokes and no-holds-barred goofiness, while for adults it offers a violence-free world, ethnic and racial diversity, and gender parity. Nick gives kids the fun they want by gently violating adult ideas of propriety, and satisfies adults by conforming to their vision of "quality" children's programming.

Nickelodeon Nation shows how, in only twenty years, Nickelodeon has transformed itself from the "green vegetable network"—distasteful for kids but "good for them," according to parents—into a super-cool network with some of the most successful shows on the air. This ground-breaking collection fills a major gap in our understanding of both contemporary children's culture and the television industry.

Contributors include: Daniel R. Anderson, Sarah Banet-Weiser, Henry Jenkins, Mark Langer, Vicki Mayer, Susan Murray, Heather Hendershot, Norma Pecora, Kevin S. Sandler, Ellen Seiter, Linda Simensky, and Mimi Swartz.

Read More Show Less

Editorial Reviews

From the Publisher
“With both dispassionate market analyses and insiders’ personal accounts, Nickelodeon Nation covers the channel’s history and evolving philosophies thoroughly—like a bucket of Nick's signature green slime! Even ‘Nicksperts’ will find new insights and understanding.”

-David W. Kleeman,Executive Director, American Center for Children and Media

“The phenomenal success of Nickelodeon reveals a great deal about the changing nature of the modern media, and about changing conceptions of childhood. Nickelodeon Nation offers a comprehensive account of the channel’s evolution, providing fascinating insights into production and programming, and the responses of children themselves.”

-David Buckingham,Institute of Education, University of London

Read More Show Less

Product Details

  • ISBN-13: 9780814736524
  • Publisher: New York University Press
  • Publication date: 2/1/2004
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 282
  • Product dimensions: 6.10 (w) x 8.84 (h) x 0.59 (d)

Meet the Author

Heather Hendershot is associate professor of media studies at Queens College, City University of New York. She is the author of Saturday Morning Censors: Television Regulation Before the V-Chip and Shaking the World for Jesus: Media and Conservative Evangelical Culture.

Read More Show Less

Table of Contents

Introduction: Nickelodeon and the Business of Fun
Heather Hendershot
I Economics and Marketing
1 Nickelodeon Grows Up: The Economic Evolution of a Network
Norma Pecora
2 “A Kid’s Gotta Do What a Kid’s Gotta Do”: Branding the Nickelodeon Experience
Kevin S. Sandler
3 “TV Satisfaction Guaranteed!” Nick at Nite and TV Land’s “Adult” Attractions
Susan Murray
II The Production Process
4 The Early Days of Nicktoons
Linda Simensky
5 “You Dumb Babies!” How Raising the Rugrats Children Became as Difficult as the Real Thing
Mimi Swartz
6 Diversifying Representation in Children’s TV: Nickelodeon’s Model
Ellen Seiter and Vicki Mayer
7 Interview with Geraldine Laybourne
Henry Jenkins
III Programs and Politics
8 Ren & Stimpy: Fan Culture and Corporate Strategy
Mark Langer
9 Nickelodeon’s Nautical Nonsense: The Intergenerational Appeal of SpongeBob SquarePants
Heather Hendershot
10 “We Pledge Allegiance to Kids”: Nickelodeon and Citizenship
Sarah Banet-Weiser
IV Viewers
11 Watching Children Watch Television and the Creation of Blue’s Clues
Daniel R. Anderson
About the Contributors

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)