Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids by Heather Hendershot, Leonard Silk | | 9780814736517 | Hardcover | Barnes & Noble
Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids

Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids

by Heather Hendershot, Leonard Silk
     
 

ISBN-10: 0814736513

ISBN-13: 9780814736517

Pub. Date: 02/01/2004

Publisher: New York University Press

Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children's media industry? Nickelodeon Nation, the first major study of the only TV channel just for

Overview

Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astounding pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children's media industry? Nickelodeon Nation, the first major study of the only TV channel just for children, investigates these questions.

Intended for a wide range of readers and illustrated thorughout, the essays in Nickelodeon Nation are grouped into four sections: economics and marketing; the production process; programs and politics; and viewers. The contributors—who include a former employee in Nick's animation department, an investigative journalist, a developmental pyschologist who helped develop Blue's Clues, and television and cultural studies scholors—show how Nickelodeon succeeds, in large part, by simultaneously satisfying both children and adults. For kids, Nick offers gross-out jokes and no-holds-barred goofiness, while for adults it offers a violence-free world, ethnic and racial diversity, and gender parity. Nick gives kids the fun they want by gently violating adult ideas of propriety, and satisfies adults by conforming to their vision of "quality" children's programming.

Nickelodeon Nation shows how, in only twenty years, Nickelodeon has transformed itself from the "green vegetable network"—distasteful for kids but "good for them," according to parents—into a super-cool network with some of the most successful shows on the air. This ground-breaking collection fills a major gap in our understanding of both contemporary children's culture and the television industry.

Contributors include: Daniel R. Anderson, Sarah Banet-Weiser, Henry Jenkins, Mark Langer, Vicki Mayer, Susan Murray, Heather Hendershot, Norma Pecora, Kevin S. Sandler, Ellen Seiter, Linda Simensky, and Mimi Swartz.

Product Details

ISBN-13:
9780814736517
Publisher:
New York University Press
Publication date:
02/01/2004
Pages:
282
Product dimensions:
6.00(w) x 9.00(h) x 0.90(d)

Table of Contents

Contents
Introduction: Nickelodeon and the Business of Fun
Heather Hendershot
I Economics and Marketing
1 Nickelodeon Grows Up: The Economic Evolution of a Network
Norma Pecora
2 “A Kid’s Gotta Do What a Kid’s Gotta Do”: Branding the Nickelodeon Experience
Kevin S. Sandler
3 “TV Satisfaction Guaranteed!” Nick at Nite and TV Land’s “Adult” Attractions
Susan Murray
II The Production Process
4 The Early Days of Nicktoons
Linda Simensky
5 “You Dumb Babies!” How Raising the Rugrats Children Became as Difficult as the Real Thing
Mimi Swartz
6 Diversifying Representation in Children’s TV: Nickelodeon’s Model
Ellen Seiter and Vicki Mayer
7 Interview with Geraldine Laybourne
Henry Jenkins
III Programs and Politics
8 Ren & Stimpy: Fan Culture and Corporate Strategy
Mark Langer
9 Nickelodeon’s Nautical Nonsense: The Intergenerational Appeal of SpongeBob SquarePants
Heather Hendershot
10 “We Pledge Allegiance to Kids”: Nickelodeon and Citizenship
Sarah Banet-Weiser
IV Viewers
11 Watching Children Watch Television and the Creation of Blue’s Clues
Daniel R. Anderson
About the Contributors
Index

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