Nike

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

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Nike

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.

39.93 In Stock
Nike

Nike

by Carla Mooney
Nike

Nike

by Carla Mooney

Hardcover(Library Binding)

$39.93 
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Overview

The world's biggest sports brands have become fixtures of pop culture. Their logos can be seen not only at live sporting events but also on billboards, clothing, and countless products used by people all over the world. Sports Brands looks at the impact of these companies on modern culture, examining their history, how they work with and influence sports leagues, teams, and players, and their roles in the lives of everyday consumers.


Product Details

ISBN-13: 9781532198137
Publisher: Essential Library
Publication date: 08/01/2022
Series: Sports Brands
Pages: 112
Product dimensions: 6.30(w) x 9.08(h) x 0.48(d)
Lexile: 1150L (what's this?)
Age Range: 13 - 14 Years

Table of Contents

Chapter 1 Hot New Release 4

Chapter 2 In the Beginning 12

Chapter 3 Expansion and Growth 24

Chapter 4 A Marketing Master 36

Chapter 5 Promoting Nike 48

Chapter 6 Nike's Family of Products 56

Chapter 7 High-Tech Design 66

Chapter 8 Controversies 76

Chapter 9 Teaming Up To Do Good 90

Essential Facts 100

Glossary 102

Additional Resources 104

Source Notes 106

Index 110

About the Author 112

About the Consultant 112

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