Nine Lives: Stories of Women Business Owners Landing on Their Feet

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Nine Lives offers a candid look into the hearts and minds of nine extraordinary women business owners from around the country.  Take Judy Rosenberg who, on a perpetual diet, grew up with a gnawing, aching sense of deprivation. The cookies she coveted, the cakes she savored—all seemed just out of reach. So what did Judy do when she grew up? She started a chain of bakeries driven by her pure appreciation for that which is self-indulgent and beautiful. And there is Rebecca Boenigk, the CEO of the only ...

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Overview

Nine Lives offers a candid look into the hearts and minds of nine extraordinary women business owners from around the country.  Take Judy Rosenberg who, on a perpetual diet, grew up with a gnawing, aching sense of deprivation. The cookies she coveted, the cakes she savored—all seemed just out of reach. So what did Judy do when she grew up? She started a chain of bakeries driven by her pure appreciation for that which is self-indulgent and beautiful. And there is Rebecca Boenigk, the CEO of the only woman-owned business ever to trade on NASDAQ who found that the quarterly numbers "dance" wasn’t to her liking and bought her company back from the public market.

"The stories the women told were awe inspiring, funny, mind boggling . . . and sometimes painful," Cantando wrote in the preface. "There were tough moments when the women opened up about still-raw details of their past … Yet, time and again, these brave women said that they were willing to swallow their discomfort if other women could learn from or be inspired by their struggles."

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Editorial Reviews

Andrea Silbert
A must read for every woman entrepreneur. These business owners rolled up their sleeves and made their own luck. What fascinating women!
CEO, Center for Women and Enterprise
Chris Penttila
Nine Lives follows female entrepreneurs from childhood through the rise of their businesses and offers anecdotes and advice every fledgling and successful entrepreneur can relate to and learn from.
writer, Entrepreneur Magazine
Marsha Firestone
The women in this book are magnificent--not because of what they have accumulated or even because of what they have accomplished--but because of who they have become. Each woman, through her business, has experienced an epiphany, an awakening, a newfound sense of self.
founder and president, Women Presidents' Organization
Monica Smiley
Though Nine Lives is decidedly not a 'how-to' book, there is wisdom packed into each page. These women face obstacle after obstacle and somehow manage to come out on top.
publisher, Enterprising Women Magazine
MyBusiness magazine
While one in 11 women in the United States own a business, Cantando and Zuckerman found that not many of their stories were being told in books about business success. If "Nine Lives" is any indication, this is a glaring oversight. While these are highly personal stories, there are universal lessons to be gleaned from each--by male and female business owners alike. The nine women featured in this book have overcome racism, addiction and poverty among other obstacles on their way to becoming successful business owners, and all of their stories make for inspiring, gripping reads.
the magazine for The National Federation of Independent Business (NFIB)
Susan Bari
These women are modern-day heroines, adventurers, survivalists, fighters and visionaries. They will alter your perceptions of what it means to be ambitious and successful--in ways you might not expect.
founder and president, Women's Business Enterprise National Council
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Product Details

  • ISBN-13: 9780972952804
  • Publisher: Cantando & Associates, LLC
  • Publication date: 7/28/2003
  • Pages: 182
  • Product dimensions: 5.90 (w) x 9.24 (h) x 0.57 (d)

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 9, 2003

    management perspectives of these women different from men

    NINE LIVES brings the stories of these women to life in a way that I can indentify with personally. Within NINE LIVES, I also noticed new perspectives on management than I've come across in books about male entrepreneurs. Specifically, the 'Twenty Foot Rule' employed by Van Eure, owner of the world-famous Angus Barn restaurant. And the way that Rebecca Boegnik, the first woman ever to take a company public on NASDAQ, walks and talks the 'value' of an employee.

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