From the Publisher
Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.” — URSULA BURNS, Chairman and CEO of Xerox Corporation
“Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.” — TIM WESTERGREN, Co-Founder of Pandora radio
“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.” — NOEL LEE, Founder and CEO, Monster Cable Products, Inc.
“Top-notch. … Shapiro argues that companies should demonstrate the same agility, laser-like focus, and strength as ninjas.” — Publishers Weekly
TIM WESTERGREN
Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.
NOEL LEE
With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.
URSULA BURNS
Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.
Noel Lee
"With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world."
Tim Westergren
"Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists."
Ursula Burns
"Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world."
Kirkus Reviews
Lessons from the tactics and strategies of ninja warriors applied to international and domestic battles in consumer electronics. Consumer Electronics Association CEO Shapiro (The Comeback: How Innovation Will Restore the American Dream, 2011) writes that his views of what constitutes a "successful person, company, and organization" are shaped by the discipline and habits of martial arts. The author provides an overview of many different fields of combat, and his narrative makes clear that the ninja model is not just a metaphor. The different battlefields are united by the rapid pace of technological innovation, which has driven the consumer-electronics business to $200 billion of U.S. factory sales in 2012 and worldwide sales in excess of $1 trillion. Shapiro recounts in detail the battles involving the development of HDTV, which required not only outpacing Japanese competition, but also uniting different domestic business and political interests behind the proposed solutions. Shapiro's approach is based on many of the tenets of the ninja: a commitment to victory, the development of resources for success through teamwork, a lack of fear about operating clandestinely and stealthily behind enemy lines. Their tradition is very different than the one the author attributes to the more rule-bound and feudalistic samurai warriors. The CEA is a trade group, not a lobby, organized around annual conventions and efforts to promote its members' businesses. These events have brought Shapiro into close contact with innovators like Bill Gates and Steve Jobs, among others, and provided him with additional insight into business and its leaders. The author is a proponent of strengthening consumers' rights and an opponent of efforts to restrict innovation. A different perspective that brings out commonalities between business competition and combat.
