Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses

Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses

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by Gary Shapiro
     
 

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Innovate or die For thirty years, Gary Shapiro has observed the worlds most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability.

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Overview

Innovate or die For thirty years, Gary Shapiro has observed the worlds most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, todays most successful businesses are "ninja innovators." Drawn from Gary Shapiros three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of todays top enterprises, uncovering their ten essential strategies for success. As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history— Intel, IBM, and Samsung, to name a few—focusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure. In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike force—just like the legendary medieval warriors known as ninjas. Ninjas werent called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success. Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in todays innovate-or-die economy.

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Editorial Reviews

URSULA BURNS
“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.”
TIM WESTERGREN
Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.”
NOEL LEE
“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.”
Publishers Weekly
In his latest, Shapiro (The Comeback), CEO of the Consumer Electronics Association, argues that companies should demonstrate the same agility, laserlike focus, and strength as ninjas. He uses the metaphor of the ninja to focus on “the micro factors that lead to individual and organizational success.” “Ninja Innovation” serves as a catchall phrase for what it takes to succeed and expands the ninja credo to incorporate traits that modern-day ninjas need. Chapters detail specific characteristics of the ninja mentality, such as besting the competitor, taking risks, and adhering to a code of conduct. Shapiro’s chapter on strategy formation, which he considers an art, not science, is top-notch. Despite his use of prominent (but common) examples including Steve Jobs, Thomas Edison, Bill Gates, and Meg Whitman, Shapiro’s advice is solidly based on theory. Readers seeking a practical how-to text will need to look elsewhere. However, those eager for a more stealthy and versatile approach will appreciate Shapiro’s treatise on discipline, shared goals, and mental toughness. (Jan.)
Ursula Burns
"Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world."
Tim Westergren
"Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists."
Noel Lee
"With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world."
Kirkus Reviews
Lessons from the tactics and strategies of ninja warriors applied to international and domestic battles in consumer electronics. Consumer Electronics Association CEO Shapiro (The Comeback: How Innovation Will Restore the American Dream, 2011) writes that his views of what constitutes a "successful person, company, and organization" are shaped by the discipline and habits of martial arts. The author provides an overview of many different fields of combat, and his narrative makes clear that the ninja model is not just a metaphor. The different battlefields are united by the rapid pace of technological innovation, which has driven the consumer-electronics business to $200 billion of U.S. factory sales in 2012 and worldwide sales in excess of $1 trillion. Shapiro recounts in detail the battles involving the development of HDTV, which required not only outpacing Japanese competition, but also uniting different domestic business and political interests behind the proposed solutions. Shapiro's approach is based on many of the tenets of the ninja: a commitment to victory, the development of resources for success through teamwork, a lack of fear about operating clandestinely and stealthily behind enemy lines. Their tradition is very different than the one the author attributes to the more rule-bound and feudalistic samurai warriors. The CEA is a trade group, not a lobby, organized around annual conventions and efforts to promote its members' businesses. These events have brought Shapiro into close contact with innovators like Bill Gates and Steve Jobs, among others, and provided him with additional insight into business and its leaders. The author is a proponent of strengthening consumers' rights and an opponent of efforts to restrict innovation. A different perspective that brings out commonalities between business competition and combat.

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Product Details

ISBN-13:
9780062242334
Publisher:
HarperCollins Publishers
Publication date:
01/06/2015
Edition description:
Reprint
Pages:
256
Sales rank:
598,198
Product dimensions:
5.20(w) x 7.70(h) x 0.70(d)

What People are saying about this

Ursula Burns
“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about-impatient, bold, and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.”
Tim Westergren
Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.”
Noel Lee
“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.”

Meet the Author

Gary Shapiro is the president and CEO of the Consumer Electronics Association (CEA®), the U.S. trade association that represents more than two thousand consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. As head of the CEA® for more than three decades, he has effectively ushered the consumer electronics industry through major periods of technological upheaval and transformation.

Shapiro is the New York Times bestselling author of The Comeback: How Innovation Will Restore the American Dream. A regular columnist for the Huffington Post, Forbes, and the Daily Caller, he has been featured in the Wall Street Journal, the New York Times, and the Washington Post. He also appears regularly on Fox News, CNN, CNBC, and C-SPAN.

He is a graduate of Georgetown University Law Center. He splits his time between Detroit and Washington, D.C., and is married to Dr. Susan Malinowski.

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Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses 5 out of 5 based on 0 ratings. 3 reviews.
Dalloz More than 1 year ago
I work in this field since a very long time in France. I bought this book during last CES. This is one of the books that I found the most useful to understand what is innovation and how to innovate. The examples are very practical. Per example, in reading this book, the decision makers will understand that innovation is indispensable to improve the competitiveness of the worldwide economy. All experts and no-experts interested by innovation need to read this book and will share what Gary explains quite well : the innovate-or-die economy.
D_Pidgeon More than 1 year ago
With all of the dysfunction in Washington DC, why aren't more people talking about this??? Our country needs this more than ever. Great advice from someone uniquely positioned to provide insight into the most successful companies. Well worth your time.
Anonymous More than 1 year ago
Holds the katana " in traditional japanese style you hold it with two hands but since this is the way of the ninja the ninja sword or katsukani you have hold it with one hand and its shorter about 5 and a half inches "