Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businessesby Gary Shapiro
Innovate or die For thirty years, Gary Shapiro has observed the worlds most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability.… See more details below
Innovate or die For thirty years, Gary Shapiro has observed the worlds most innovative businesses from his front-row seat as leader of the Consumer Electronics Association. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others. What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, todays most successful businesses are "ninja innovators." Drawn from Gary Shapiros three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of todays top enterprises, uncovering their ten essential strategies for success. As head of the Consumer Electronics Association and its influential annual trade show, the International CES, Shapiro has worked with the most innovative companies in history Intel, IBM, and Samsung, to name a fewfocusing on creating policies and events that produce revolutionary products year after year. He has learned the key strategies that have guided these businesses to record-breaking profits, as well as the traps that have led so many others to crushing failure. In order to stay in front of the pace of innovation, Shapiro observes, top companies must operate as an elite strike forcejust like the legendary medieval warriors known as ninjas. Ninjas werent called upon to do the ordinary; they had to perform truly extraordinary tasks, while risking everything. As a highly trained martial-arts black belt himself, Shapiro mines the valuable insights of these centuries-old warriors to spotlight the secrets of agility, creativity, decisiveness, and reinvention that are essential for twenty-first-century leaders seeking breakthrough success. Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in todays innovate-or-die economy.
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Meet the Author
Gary Shapiro is the president and CEO of the Consumer Electronics Association (CEA®), the U.S. trade association that represents more than two thousand consumer electronics companies, and owns and produces the annual International CES, the most important innovation-oriented trade show in the world. As head of the CEA® for more than three decades, he has effectively ushered the consumer electronics industry through major periods of technological upheaval and transformation.
Shapiro is the New York Times bestselling author of The Comeback: How Innovation Will Restore the American Dream. A regular columnist for the Huffington Post, Forbes, and the Daily Caller, he has been featured in the Wall Street Journal, the New York Times, and the Washington Post. He also appears regularly on Fox News, CNN, CNBC, and C-SPAN.
He is a graduate of Georgetown University Law Center. He splits his time between Detroit and Washington, D.C., and is married to Dr. Susan Malinowski.
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I work in this field since a very long time in France. I bought this book during last CES. This is one of the books that I found the most useful to understand what is innovation and how to innovate. The examples are very practical. Per example, in reading this book, the decision makers will understand that innovation is indispensable to improve the competitiveness of the worldwide economy. All experts and no-experts interested by innovation need to read this book and will share what Gary explains quite well : the innovate-or-die economy.
With all of the dysfunction in Washington DC, why aren't more people talking about this??? Our country needs this more than ever. Great advice from someone uniquely positioned to provide insight into the most successful companies. Well worth your time.
Holds the katana " in traditional japanese style you hold it with two hands but since this is the way of the ninja the ninja sword or katsukani you have hold it with one hand and its shorter about 5 and a half inches "