No BS Marketing to Seniors and Leading Edge Boomers

No BS Marketing to Seniors and Leading Edge Boomers

by Dan S. Kennedy, Chip Kessler
     
 

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.

Overview


For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Product Details

ISBN-13:
9781599184500
Publisher:
Entrepreneur Press
Publication date:
10/29/2012
Pages:
240
Sales rank:
614,569
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)

Meet the Author

Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. His clients own companies in financial services, health care, retail, direct marketing, and many other fields target marketing to boomers and seniors.

Chip Kessler is the leading marketing consultant to the nursing home, assisted living, and in-home health care fields.

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