Dan Kennedy (Phoenix, AZ) is internationally recognized as a “millionaire-maker,” helping people in just about every category of business turn their ideas into fortunes. He is a leading consultant to other consultants and small business owners who hold influence over more than one million business owners.
No B.S. Sales Success in the New Economyby Dan S. Kennedy
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer
In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For Alland why you must Put the awesome power of TAKEAWAY SELLING to workin any environment If you’re in a commodity business, get out!how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeoplebeware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any “No” How to CREATE TRUST (FAST) in the trust-damaged, post-recession world
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The preface perfectly explains what this book is all about: "...Simply, a straightforward, relentlessly pragmatic, 'no b.s.' presentation of what really works in selling". So many books on selling write about techniques that are not successful in the real world of sales. The NO B.S. Sales Success in The New Economy is loaded with techniques that will be your personal key to success and higher commissions. Some of the things I found important that the book will teach you are: --- How to have immunity from the word NO. --- Becoming an "added-value" sales professional. --- Why most of the advice you get about dealing with price resistance is wrong. --- How to use lead generating advertising. --- 6 steps of the NO B.S. sales process (That get results) --- B.S. sales managers shovel onto salespeople (This is a good one if your a manager and you need new techniques to train and motivate your sales team). --- 6 dumbest things salespeople do to sabotage themselves (Some salespeople are their worst enemy. These 6 things will prevent you from killing sales). There is no way you can read this book and not improve your selling ability. This book is a must have if you want to boost your sales and your career to the next level of success.
The title is similar to a prior book by the masterful Kennedy, but this revision contains so much new material that even readers of the earlier version should get it and read it at their earliest convenience. Like other Kennedy titles this should be read by professional sales personnel and students alike.
Today’s customers want excellent customer service and great value, and they won’t tolerate an ordinary sales experience. Multimillionaire salesman Dan S. Kennedy shows you how to sell your product or service to difficult customers. He covers effective selling techniques, such as using testimonials and offering free products with a purchase. He emphasizes really listening to your customers because – directly or indirectly – they will tell you what they need. Although this treatise doesn’t break much new ground, Kennedy offers a helpful compendium of solid sales advice. getAbstract recommends it to salespeople hoping to improve their numbers, and to service providers and professionals, from doctors to mechanics, plumbers and dog trainers, especially the ones who don’t know how to sell.