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Overview

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, ...

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Overview

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

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Product Details

  • ISBN-13: 9780275928209
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 11/17/1987
  • Pages: 240
  • Lexile: 1290L (what's this?)
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.56 (d)

Table of Contents

Introduction

The Business/Media Primer

OmniMedia

Corporate America: Under the Microscope

Understanding This Business of News

Action News: The Life of Journalists

Good, Bad News!

Devine Right

Media Bias

Objectivity and The Parallax Factor

They Lean Left, Right?

Champions of the Proletariat

Half-Truths, Smoke Screens, and Other Corporates Policies

What Is Public Relations?

Kamikaze Public Relations

Taking Responsibility for PR: Whose Job Is It Anyway?

Meeting the Media

The Media Are Coming, the Media Are Coming!

"Sir, Mr. Mike Wallace Is Here to See You" or How to Remain Cool While on the Hot Seat

Practicing What's Been Preached

Crisis!

Planning for the Unthinkable

Communicating Control amid Chaos

Rumors: A Crisis in Communications

Soothing the Postcrisis Hangover

Fighting Back: When Public Wrongs Need Righting

Fighting Fire with Fire

Advocacy Advertising: Feeding the Hand That Bites You

Filing Suite: Using the law of Libel for Satisfaction

Toward a Better Understanding: Closing Thoughts on Improving the Business/Media Relationship

Selected Bibliography

Index

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