No Copy Advertising

No Copy Advertising

by Lazar Dzamic
     
 

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No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is…  See more details below

Overview

No-copy advertising does exactly what it says - promotes, publicises and sells without the use of words. Using examples from television, billboard, print and the Internet, Lazar Ozamic examines an intriguing variety of ads from the international arena. The unique relationship between consumer and brand - formed and developed by this method of advertising - is discussed, and (no)copywriters talk about their approach.

Product Details

ISBN-13:
9782880467401
Publisher:
Rockport Publishers
Publication date:
04/21/2003
Pages:
160
Product dimensions:
8.76(w) x 11.51(h) x 0.47(d)

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