No Holds Barred : Negativity in United States Senate Campaigns / Edition 1

No Holds Barred : Negativity in United States Senate Campaigns / Edition 1

by Kim Fridkin Kahn, Patrick J. Kenney
     
 

This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media,

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Overview

This readable and interesting book clarifies the current debate concerning the effect of negative campaigns on the attitudes and actions of the American electorate. KEY TOPICS It simultaneously explores the conditions that promote negative campaigning between candidates, examines how the tone of candidates¿ campaigns influences the media, and investigates how negative campaign environments—created by the candidates and the press—influence citizens¿ beliefs and behaviors. The book pays specific attention to recreating the amount and type of negative campaign information present during campaigns. For anyone interested in American politics—especially the voters.

Product Details

ISBN-13:
9780130977601
Publisher:
Pearson
Publication date:
09/28/2003
Series:
Real Politics in America Series
Edition description:
New Edition
Pages:
144
Product dimensions:
5.90(w) x 8.89(h) x 0.47(d)

Meet the Author

Table of Contents

List of Figures.

1. An Exploration of Negative Campaigns.

2. When Do Candidates Go Negative?

3. When Does the Press Go Negative?

4. Do Negative Campaigns Inform Citizens?

5. Does Negativity Shape Citizens' Beliefs and Behaviors?

6. The Impact of Negative Messages: Some Answers.

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