No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.
This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover:
* The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
* Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
* 10 ways to make yourself and what you're selling more credible
* 21 no-hype writing techniques that make dull items much more desirable
* Dozens of illuminating examples (many structured as "before" and "after")
* 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
* 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
* How and why to tinker with your tone
* 8 techniques for making whatever you wrote more direct, clear and powerful
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
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If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.
This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover:
* The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
* Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
* 10 ways to make yourself and what you're selling more credible
* 21 no-hype writing techniques that make dull items much more desirable
* Dozens of illuminating examples (many structured as "before" and "after")
* 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
* 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
* How and why to tinker with your tone
* 8 techniques for making whatever you wrote more direct, clear and powerful
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.
This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover:
* The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
* Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
* 10 ways to make yourself and what you're selling more credible
* 21 no-hype writing techniques that make dull items much more desirable
* Dozens of illuminating examples (many structured as "before" and "after")
* 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
* 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
* How and why to tinker with your tone
* 8 techniques for making whatever you wrote more direct, clear and powerful
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.
This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover:
* The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
* Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
* 10 ways to make yourself and what you're selling more credible
* 21 no-hype writing techniques that make dull items much more desirable
* Dozens of illuminating examples (many structured as "before" and "after")
* 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
* 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
* How and why to tinker with your tone
* 8 techniques for making whatever you wrote more direct, clear and powerful
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
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No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
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Product Details
| BN ID: | 2940014705257 |
|---|---|
| Publisher: | Creative Ways Publishing |
| Publication date: | 06/17/2012 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 110 KB |
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