No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers / Edition 2

by Larry Volk, Danielle Currier

Overview

A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package:

• Objectively evaluate and edit your work
• Develop a distinguishing brand concept
• Understand and apply effective design strategies
• Design a tailor-made portfolio book
• Develop a comprehensive online portfolio
• Develop printed professional and promotional materials
• Utilize social media and self-promotion strategies

Product Details

ISBN-13:	9780415711180
Publisher:	Taylor & Francis
Publication date:	07/20/2014
Pages:	266
Product dimensions:	10.90(w) x 8.40(h) x 0.80(d)

About the Author

Larry Volk is an Associate Professor of Photography in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. He holds an M.F.A. from Rhode Island School of Design. Larry worked in the editorial and commercial market for 10 years. He has been a photographic educator in New England and exhibiting photographer both regionally and nationally for over 20 years.

Danielle Currier is a Professor of Design in the department of Visual Communications in the School of Visual and Performing Arts at Endicott College. She holds an M.F.A. from Parsons The New School for Design. Danielle has worked as an educator, designer and artist in the Boston area and New York City for over 15 years. She has received numerous grants and fellowships, and has spoken at industry events from Nashville to Chicago. Her website, www.noplasticsleeves.com, is an industry recognized resource showcasing current portfolio and promotional work from around the world.

Table of Contents

Introduction

Step 1: Evaluate and Edit

Step 2: Branding

Step 3A: Cover Design

Step 3B: Materials and Forms

Step 4: Layout

Step 5: Construction

Step 6: Digital and Online Portfolios

Step 7: Promotional Materials

Step 8: Professional Materials

Appendix A: Interviews

Appendix B: Contributors