No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
  • No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
  • No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump

No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump

by Robert Slater
     
 

With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man—until now.

Donald Trump agreed to give Robert Slater unprecedented access to his world

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Overview

With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man—until now.

Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a "fly on the wall" at deal-making sessions, on Trump's Gulfstream...everywhere. Slater interviewed 150 of Trump's former and present employees and colleagues, even his toughest competitors.

Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality. You'll learn how Trump transformed himself from an unknown local real-estate developer to a global magnate. You'll see how he really does business, discovering lessons that go far beyond anything he's revealed before. You'll witness his brilliant media management...and watch him leverage his celebrity to save his casino business, not once but twice. Most remarkable of all, you'll discover how Trump really feels about his celebrity, his empire, his outsized American life.

  • Why there's no such thing as over-exposure

  • From celebrity to legend: larger than life—and lovin' it

  • Not just a billionaire: a global brand

  • How to build a multi-billion-dollar global business on your own name

  • One tough hombre: coming back, again and again

  • From $9.2 billion in debts to the Forbes wealthiest American list

  • A "fly on thewall": watch Trump operate, for real Trump at work: real Trump dealmaking, decision-making, and leadership

The real Donald Trump: the most revealing Trump profile ever written!

Based on an unprecedented 100 hours of private, personal access to Trump...plus over 150 interviews with associates and rivals!

The first book to capture all of Trump: executive, dealmaker, strategist, survivor, celebrity, student of the media...and the man behind the legend

Beyond the art of the deal: Trump-powered business lessons you won't find in his own books

Who is Donald Trump?

You think you know. You don't. Even if you've watched The Apprentice.

Even if you've read his best-selling books.

Want to know what really makes him tick? How he really operates?

When Donald Trump heard about the book, he threatened to sue. Then, he changed his mind...and gave Robert Slater more access than any other journalist or author—ever. Slater sat beside Trump at buy-out sessions and building inspections, on his helicopter and jet plane, at QVC and at Apprentice rehearsals. Slater watched Trump in public—and in his most unguarded moments. And Slater talked to everyone...from legendary rival Steve Wynn to publicity-shy Trump family members.

The result: the most intimate and powerful Trump profile ever written.

This, finally, is the real Trump: totally uncensored, and utterly riveting.

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Editorial Reviews

Kirkus Reviews
Business biographer Slater (The New GE, 1992, etc.) appraises bloviating billionaire Trump and finds him quite sympathetic. Slater reviews Trump's background, personality and work habits, and makes notes of forays in Atlantic City and Chicago. Mostly, though, the author sets forth Trump's reputation and fame, his skills at public relations and self-promotion, and his supposed conquest of TV in terms Trump must surely like. There's much here about "his commanding presence and his dazzle" and "the resilient, creative titan he has turned out to be." He's a "charismatic billionaire." Television's Apprentice has "the charisma and the charm and the wit of Donald Trump." This may not be an authorized or subsidized biography but, with this easy reader, The Donald will never need one. Like Mr. Peanut, he's become a brand. He's a major force in New York real estate and, perforce, a powerful negotiator. There are certainly the real achievements, though it's difficult to detect the pertinent facts in this cream puff treatment. We may applaud the omission of conjugal high jinks, but surely there's more to be said about the East Side rail yard project or the book arrangements. Slater surveys business deals, yet there's the distinct feeling of untold stories. The writer did check facts with his subject (who may have the power to cloud men's minds), but Trump has it his way, asserting, for example, that the troubled casino hotels represent less than 1 percent of the Trump net worth (they're in the throes of bankruptcy). Trump practices what he calls "truthful hyperbole," and credibility suffers in this fawning, rushed biography. Coming soon, we learn: Donald Trump, the Fragrance. (Warning: the sure-to-beubiquitous book jacket may bear a truly menacing close-up of the squinting hero). A toadying portrait of a colorful figure, already larger than life, likely to sell in record numbers to fans. To impartial readers, it'll be shallow ephemera.

Product Details

ISBN-13:
9780131497344
Publisher:
Pearson Education
Publication date:
03/03/2005
Pages:
272
Product dimensions:
6.36(w) x 8.98(h) x 0.95(d)

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