Noble Function: How U-Haul Moved America

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Overview

A Noble Function: How U-Haul Moved America is a heart-felt and nostalgic look into one of America's most celebrated and nation-changing companies-U-Haul. The book details the meager beginnings of Sam and Anna Mary Shoen, U-Haul's founders. It recounts the company's unending professional development and improvement, and the growth of America itself. Following the company from its mom and pop store start, A Noble Function showcases how U-Haul became a household name.

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More About This Book

Overview

A Noble Function: How U-Haul Moved America is a heart-felt and nostalgic look into one of America's most celebrated and nation-changing companies-U-Haul. The book details the meager beginnings of Sam and Anna Mary Shoen, U-Haul's founders. It recounts the company's unending professional development and improvement, and the growth of America itself. Following the company from its mom and pop store start, A Noble Function showcases how U-Haul became a household name.

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Product Details

  • ISBN-13: 9781569803295
  • Publisher: Barricade Books, Incorporated
  • Publication date: 5/25/2007
  • Pages: 224
  • Product dimensions: 6.39 (w) x 9.30 (h) x 0.79 (d)

Table of Contents


Acknowledgments     V
Preface     1
An Idea [1945-1951]     5
The Reluctant Businessman     7
Do It Yourself     21
A. M. Carty and the Trailer Man     35
Growing Pains [1952-1959]     57
Go East     59
Slow and Steady Wins the Race     71
Get in the Van     87
The Secrets of Success     99
The Women of U-Haul     115
An Industry [1960-1964]     135
Taking the Lead     137
To Be Reckoned With     161
E x KH - R     173
A Household Name     189
Epilogue: This Day     205
Bibliography     213
Notes     215
Index     219
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Sort by: Showing 1 Customer Reviews

  • Anonymous

    Posted June 3, 2007

    A very good read

    'A Noble Function' is a very good read about the founding of a company most of us have used at one time or another. I was struck by the hard work and loyalty of the men and women who built the company, and the persistance of co-founders L.S. and Anna Mary Shoen to stick with the concept until the company was a success. I enjoyed the first-person insights from the poeple who were there in the beginning. Luke Krueger's style was perfect and made for easy and enjoyable reading. I'm still amazed that the first one-way trailer rentals were made with a handshake and a promise that the customer would find a business at their destination who would rent the trailer to another customer, and send the money to U-Haul ... that was an America that I would love to live in.

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