The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type / Edition 2

The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type / Edition 2

by Robin Williams
     
 

Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these

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Overview

Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In these pages, Robin defines the principles that govern type as well as the logic behind them so that you learn not just what looks best but why on your way to creating effective print and Web pages. Each short chapter in this thoroughly updated guide (which includes new coverage of typography in Adobe InDesign and Mac OS X) explores a different type secret or technique, including understanding legibility and readability; tailoring typeface to a particular project; mastering pull quotes and captions; working with spacing, punctuation marks, special characters, fonts, and justification; and more. The nonplatform- and nonsoftware-specific approach and Robin's lively, engaging style make this a must-have for any designer's bookshelf!

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Product Details

ISBN-13:
9780321303363
Publisher:
Peachpit Press
Publication date:
10/01/2005
Series:
Non-Designer's Series
Edition description:
REV
Pages:
240
Product dimensions:
7.00(w) x 10.00(h) x 0.50(d)

Table of Contents

What is typography, anyway?
A brief history of type19
Readability and legibility31
Punctuation51
Expert type77
Spacing105
Details125
Special effects149
Typographic choices171
Glossary of type terms207
Other info217
App. AListen to your eyes218
App. BFont and product vendors225
App. CSpecial characters227

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