The Non-Designer's Web Book / Edition 3

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If you think web design is beyond your reach, or if you want your existing web site to look more professional, this thoroughly updated classic is the place to turn! In these pages, best-selling authors Robin Williams and John Tollett share the creative ideas, useful techniques, and basic design principles that are essential to great Web design-all in the context of the most current technology, software, and standards. Throughout, the authors' aim is to inspire you and spark your creativity rather than sedate you with pages and pages of code. To that end, you'll find loads of real-world examples, interesting illustrations, and the simple instructions you need to implement the techniques and concepts described in these pages.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Anyone can buy web design software. But designing professional, attractive, effective web pages? That’s another story. If you’re not a professional designer, get the help you need: get Robin Williams’s The Non-Designer’s Web Book, Third Edition.

Nearly 200,000 non-designers have bought previous editions. The Web’s a better place for it. Think of all those sites that that reflect proven design principles; sites with easy-to-understand navigation; sites that use color, images, and type well, without ever being garish. Think of all the sites that have been tested and fixed to actually work right.

But the last edition came out years ago. Thankfully, Williams and John Tollett have thoroughly updated their book for the latest technologies, standards, approaches. If you need to get contemporary, pro-quality results, without becoming a pro (or hiring one), this is the book you want. Bill Camarda, from the October 2005 Read Only

Explains basics in a non-intimidating style and an easy-to-follow format, offering tips, techniques, color design examples, and inspiration as well as numerous examples of what to avoid. Williams has written many books for computer users on design, desktop publishing, and digital technology. Tollett spent 30 years working as an illustrator, art director, and designer before changing paths from print media to the Web. This second edition is updated to include current web technology, new software tips, and design ideas for both novices and professionals. Annotation c. Book News, Inc., Portland, OR (
From The Critics
Now in an updated and expanded second edition, The Non-Designer's Web Book offers the aspiring web designer a complete instruction guide for such World Wide Web basics as how to use it, including searching for information and building web pages. Robin Williams and John Tollett effectively collaborate to explain the difference between print and web design, basic design principles for the web, various approaches to interface and navigation design, and what makes an effective or ineffective web design. The Non-Designer's Web Book shows when to use different graphic file formats, how to prepare images (including simple animations), tips and techniques by expert web designers, and how to get ready-made graphics. After a website is finished, Williams and Tollett show how to text and repair a website, upload and update a website, register and promote a website. The Non-Designer's Web Book is an invaluable, easy-to-follow, highly recommended manual for the novice webmaster.
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Product Details

  • ISBN-13: 9780321303370
  • Publisher: Peachpit Press
  • Publication date: 9/20/2005
  • Series: Non-Designer's Series
  • Edition description: REV
  • Edition number: 3
  • Pages: 336
  • Sales rank: 298,297
  • Product dimensions: 6.90 (w) x 9.90 (h) x 0.70 (d)

Meet the Author

Robin Williams has written dozens of best-selling and award-winning books, including The Little Mac Book, The Little Mac iApps Book, The Non-Designer's Design Book, Robin Williams Mac OS X Book, and many more. John Tollett is a graphic designer, art director, and illustrator. He is the coauthor of numerous books with Robin, including The Little iBook Book the two editions of The Non-Designer's Web Book, and Robin Williams Web Design Workshop.

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Table of Contents

1 What is the Web? 15
2 How to search the Internet 33
3 What are Web pages anyway? 47
4 Things to know before you begin your site 75
5 Print vs. Web and how it affects design 97
6 Basic design principles for non-designers 113
7 Designing the interface & navigation 135
8 How to recognize good & bad design 155
9 Color on the Web 167
10 Graphic definitions you must know 185
11 How to prepare image files for the Web 201
12 Typography on the Web 245
13 Advanced tips & tricks 263
14 Test & fix your Web site 293
15 How to upload & update your site 301
16 How & why to register your site 313
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Customer Reviews

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( 2 )
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Sort by: Showing all of 6 Customer Reviews
  • Posted April 27, 2009

    Very helpful when you're working on a new design

    This is one of three books I bought when working on a new and significantly more complex design for my personal company website. I liked this one for it's discussion of colors, layout, work with graphics, and also for some step by step instructions on how to use photoshop to make graphics display better.

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  • Anonymous

    Posted October 6, 2000

    Another 'Web Design for Dummies'

    After reading Williams' excellent 'The Non-Designer's Design Book,' I was eager to tear into this book. I hoped for a text that would apply some of the principles outlined in 'Design Book' to the Web. Wrong! This is yet another 'Web design for Dummies' tome that doesn't seem to know what it wants to do. It succeeds neither as a good HTML primer nor a good design book. In addition, it contains some information that seems of questionable accuracy. Williams should stick to talking about design. As for a quality Web book, go with the standard: 'Web Design in a Nutshell.'

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  • Anonymous

    Posted April 26, 2000

    A+ guidance for web newbies

    This book is full of easy to understand lessons about how to design and publish a web site. I appreciate the humor as well as the visual examples of web pages. The book demonstrates how to layout pages and more importantly, what to avoid!

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  • Anonymous

    Posted March 27, 2000

    Jump Start Custom Web Designing

    This is written for non-designers, but includes enough substance to teach the fundamentals of good design. Ideal for the person who needs to make a good looking web site, but isn't making a living at coding HTML.

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  • Anonymous

    Posted January 7, 2000

    Wonderful for Beginners and Great for Use as a Textbook!

    I'm currently getting started as a web designer and have studied HTML for a while as well as general design principles. I know a few computer teachers attempting to teach introductory classes to web design and they have had trouble finding information and a good book... This one's great for just that! It explains, in everyday english, the basics on how to get started designing a web page. This is great for people who don't know or want to have to know all the technical stuff right off the bat. Even some of the people I train on the computer and introduce the internet to (mainly farmers and small business owners or workers) would benefit greatly from the first few chapters in this book. It's a wonderfully written and designed book that clearly presents many of the introductory principles needed for web design.

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  • Anonymous

    Posted March 29, 2010

    No text was provided for this review.

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