Nonprofit Essentials: The Capital Campaign / Edition 1

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Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make the organization s case stand out among the competition.

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What People Are Saying

From the Publisher
"I have not come across a better book on the overall strategy andtechniques necessary for the planning and implementation of acapital campaign. Ms. Walker covers all of the bases in a clear andconcise manner that will benefit many organizations, especiallythose embarking on their first campaign. This book is an excellenttool for the senior development officer or executive director whomay have conducted several campaigns. The examples of new trends inphilanthropy and management tools for endowment are very helpful."—Gordon H. "Nick" Mueller, Ph.D. President & CEO The NationalD-Day Museum, America’s National World War II Museum

"Walker’s book offers the rare and wonderful combinationof both sophistication and simplicity. It is sophisticated in thedepth of experience and knowledge it reflects yet simple to readand easy to use. Every beginner should read it for the strategicoverview and ‘dog ear’ it for future referral onspecific dilemmas. Every old work horse in the business shouldperuse it, marking those places Walker tells us what is changingand how to react to it."— Martha W. Gilliland, Ph.D. ChancellorUniversity of Missouri-Kansas City

"This book by Julie Walker provides a comprehensive andpractical guide on fundraising essentials that should serve as theBible for nonprofits everywhere. I keep it on my desk at alltimes."—Adrienne Brooks Vice President for InstitutionalAdvancement, Xavier University of Louisiana

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Product Details

  • ISBN-13: 9780471684299
  • Publisher: Wiley
  • Publication date: 12/24/2004
  • Series: AFP/Wiley Fund Development Series, #65
  • Edition number: 1
  • Pages: 177
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.41 (d)

Meet the Author

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.

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Table of Contents


1. Before Beginning Your Capital Campaign.

2. Preparing for the Capital Campaign.

3. Campaign Structure: Timetables, Gift Tables, and Goals.

4. Effective Campaign Leadership.

5. Making a Compelling Case.

6. Prospect Identification, Cultivation, and Solicitation.

7. Strategies That Motivate Donors.

8. Repositioning Your Organization through the CapitalCampaign.

Rules of the Road.


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