Nonprofit Essentials: The Capital Campaign / Edition 1

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Overview

Preparation. Planning. Execution. It's all here!

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.

Order your copy today!

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Product Details

  • ISBN-13: 9780471684299
  • Publisher: Wiley
  • Publication date: 12/24/2004
  • Series: AFP/Wiley Fund Development Series , #65
  • Edition number: 1
  • Pages: 177
  • Sales rank: 1,477,449
  • Product dimensions: 7.00 (w) x 10.00 (h) x 0.41 (d)

Meet the Author

Julia Ingraham Walker is an independent fundraising consultant with more than twenty years' experience. Specializing in capital campaigns, she has led over a dozen capital campaigns for such nonprofits as Tulane University, Xavier University, the National D-Day Museum, the New Orleans Museum of Art, and many others. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals.

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Table of Contents

1 Before beginning your capital campaign 1
2 Preparing for the capital campaign 23
3 Campaign structure : timetables, gift tables, and goals 41
4 Effective campaign leadership 59
5 Making a compelling case 81
6 Prospect identification, cultivation, and solicitation 99
7 Strategies that motivate donors 127
8 Repositioning your organization through the capital campaign 149
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