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From the PublisherThere are some books, The Bridges of Madison County comes to mind,that are best read in one sitting. Then there are others, the HolyBible being the quintessential example, that speak to you as yourneeds arise.
Certainly, The Nonprofit Handbook: Fund Raising , is in the lattercategory. In fact, it could legitimately be called the bible offund raising, brimming as it is with the insights, wisdom, andexpertise of 63 of the nation's best minds on all facets of fundraising.
This revised, updated, and significantly expanded third edition isan unrivaled desktop reference. No, you won't consult it daily oreven weekly. But when in the course of your job you need soundguidance or an infusion of fresh ideas on virtually any topic infund raising, The Nonprofit Handbook will serve as a reliable andreassuring source to which to turn.
Certainly the roster of contributors is impressive: from hands-onpractitioners, to seasoned consultants, to "big picture" thinkers.And chapters such as, "Fund Raising on the Net," and "New Media andDirect-Response Fund Raising," show that editor James Greenfield iscurrent in his thinking and outlook.
A massive work (54 chapters, 1140 pages), The Nonprofit Handbook:Fund Raising is nonetheless sleekly presented in seven major parts:Managing Fund Development, Institutional Readiness, Annual GivingPrograms, Major Giving Programs, Select Audiences and Environments,Ethics and Governance, and Support Ingredients.
And under each of these broad headings you'll find 10 or morechapters devoted to nearly every conceivable sub-topic ofimportance. For example, in the part devoted to major givingprograms, there are individual chapters on corporate fund raising,cause-related marketing, prospect development, capital fundappeals, planned giving, marketing to donors, the grant-seekingprocess, and more.
If you want the comfort and convenience of having a seasoned"consultant" to turn to, or a steady hand to grasp as you navigateprofessional conundrums, then The Nonprofit Handbook: Fund Raisingbelongs on your bookshelf. (Jerry Cianciolo)
"...a classic in its field..." (Business Wire, 24 April 2002)