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Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a ...
Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods.
Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:
Featuring an impressive group of international contributors addressing global applications, this excellent how-to guide is based on real-life occurrences and case studies demonstrating proven, practical ways to use the advantages of the Internet in all areas of public awareness and mass communications. Readers will benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for the Internet to:
Nonprofit Internet Strategies is a powerful tool for nonprofit managers and everyone leading a nonprofit organization in marketing, communications, and fundraising, as well as information technology.
CHAPTER 1: ePhilanthropy Strategy: Where Relationship Building, Fundraising, and Technology Meet (Ted Hart, ACFRE, ePMT ePhilanthropyFoundation.org).
CHAPTER 2: It All Begins with Strategy: Using the Internet as a Strategic Tool (Anthony J. Powell, CFRE, ePMT Blackbaud Consulting Services).
CHAPTER 3: Multichannel Marketing (Marcelo Iñarra Iraegui, ePMT Greenpeace International).
CHAPTER 4: Staffing ePhilanthropy (Tim Mills-Groninger IT Resource Center).
CHAPTER 5: Integrating Online and Offline Databases to Serve Constituents Better (Jeff Gignac, CFRE, ePMT JMG Solutions, Inc.; Pamela Gignac JMG Solutions, Inc.).
CHAPTER 6: Online Community Building (George Irish, ePMT HJC New Media).
CHAPTER 7: Building Successful Online Communities (Sheeraz Haji, ePMT GetActive Software; Greg Neichin GetActive Software).
CHAPTER 8: Building Your Brand Online (Jason Mogus, ePMT Communicopia.net; Pattie LaCroix, ePMT Communicopia.net).
CHAPTER 9: Inspiring Donors Online: How Your Message Can Make People Feel Extraordinary (Todd Baker Champions of Philanthropy).
CHAPTER 10: Online Advocacy: How the Internet Is Transforming the Way Nonprofits Reach, Motivate, and Retain Supporters (Vinay Bhagat, ePMT Convio, Inc.).
CHAPTER 11: Volunteer Recruitment and Management (Alison Li, ePMT HJC New Media).
CHAPTER 12: e-Stewardship or e-VRM: Building and Managing Lasting and Profitable Relationships Online (Jason Potts, ePMT THINK Consulting Solutions).
CHAPTER 13: Introduction to Building an Integrated Fundraising Strategy (Stephen Love, ePMT Vervos; Shelby Reardon Craver, Mathews, Smith & Company).
CHAPTER 14: Annual Giving: Acquiring, Cultivating, Soliciting, and Retaining Online Donors (Michael Johnston, ePMT HJC New Media).
CHAPTER 15: Special Events and Sponsorships (Philip King, ePMT Artez Interactive; Dianne Sheridan Artez Interactive).
CHAPTER 16: Seeking Big Gifts Online: Planned Giving and Major Gifts (Michael Johnston, ePMT HJC New Media).
CHAPTER 17: Institutional Support: Foundation and Corporate Giving (Bob Carter, Ketchum; Kristina Carlson, CFRE, ePMT FundraisingINFO.com).
CHAPTER 18: ePhilanthropy Regulation and the Law (Bruce R. Hopkins Polsinelli Shalton Welte Suelthaus P.C.).
CHAPTER 19: Evaluating ePhilanthropy Programs (James M. Greenfield, ACFRE, FAHP J.M. Greenfield & Associates).
CHAPTER 20: The Future of ePhilanthropy: Final Thoughts (Michael Johnston, ePMT HJC New Media).
APPENDIX A: ePhilanthropy Code of Ethical Online Philanthropic Practices.
APPENDIX B: The Ten Rules of ePhilanthropy Every Nonprofit Must Know.
APPENDIX C: APRA Statement of Ethics.
APPENDIX D: The Gilbert E-Mail Manifesto for Nonprofits.
APPENDIX E: Glossary of Terms.