Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals / Edition 1

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A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

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Product Details

  • ISBN-13: 9780470285961
  • Publisher: Wiley
  • Publication date: 5/3/2011
  • Edition number: 1
  • Pages: 672
  • Sales rank: 142,465
  • Product dimensions: 7.00 (w) x 9.20 (h) x 2.00 (d)

Table of Contents

Foreword (Ami Dar, Without Borders).

About the Book (Darian Rodriguez Heyman).

Acknowledgments (Darian Rodriguez Heyman).

Part One The Big Picture—What the Field Is All Aboutand Where You Fit In (Darian Rodriguez Heyman).

Chapter 1 The Role of Nonprofits in American Life (RobertGlavin, MNA, University of San Francisco).

Chapter 2 Welcome to the Movement (Paul Hawken, OneSunSolar).

Chapter 3 On Leadership in the Nonprofit Sector (Emmett Carson,PhD, Silicon Valley Community Foundation).

Chapter 4 Taking Charge of Your Nonprofit Sector Career (ShellyCryer, Consultant, and Kim Hendler, iMentor).

Part Two Managing Organizations and People (Darian RodriguezHeyman).

Chapter 5 Strategy and Planning: Turning a Dream into Reality(Jeanne Bell, MNA, CompassPoint Nonprofit Services).

Chapter 6 Strategic Restructuring: Collaboration, Alliances, andMergers (David La Piana and Bob Harington, La PianaConsulting).

Chapter 7 Risk Management and Insurance (Pamela Davis,Nonprofits Insurance Alliance Group).

Chapter 8 Making Human Resources Work for You: Best Practices inNonprofit Human Capital Management (James Weinberg and CassieScarano, Commongood Careers).

Chapter 9 The Importance of Diversity (Michael Watson, GirlScouts of the USA).

Chapter 10 Bridging the Generation Gap (Peter Brinckerhoff,Corporate Alternatives, and Vincent Hyman, Vincent Hyman EditorialServices).

Part Three Nonprofit Law and Finance (Darian RodriguezHeyman).

Chapter 11 Nonprofit Law (Bruce Hopkins and Virginia Gross,Polsinelli Shughart).

Chapter 12 Nonprofit Advocacy and Lobbying (Nayantara Mehta,Alliance for Justice, Nancy Chen, Neighborhood Legal Services ofLos Angeles, Marica Avner and Jeannie Fox, Minnesota Council ofNonprofits).

Chapter 13 Nonprofit Financial Management (David Greco,Nonprofit Finance Fund).

Part Four Nonprofit Technology and IT (Darian RodriguezHeyman).

Chapter 14 The Technology Foundation: Hardware and Software(Holly Ross, NTEN: The Nonprofit Technology Network).

Chapter 15 Cooperative Approach to Web Design (Elliot Harmon,TechSoup Global).

Chapter 16 Online Community Building: How to Wire a Network toSupport Your Nonprofit's Mission (Jon Warnow and Joe Solomon,

Chapter 17 Constituent Relationship Management (Steve Wright,Grameen Foundation).

Part Five Fundraising (Darian Rodriguez Heyman).

Chapter 18 Fundraising: Knowing When to Do What (Andrea McManus,CFRE, The Development Group and The Association of FundraisingProfessionals).

Chapter 19 Individual Donor and Major Gift Strategies: The 83%Solution to Fundraising (Kay Sprinkel Grace, CFRE, TransformingPhilanthropy, LLC).

Chapter 20 How to Seek a Grant (Tori O'Neal-McElrath, Center forCommunity Change).

Chapter 21 Online Fundraising (Katya Andresen and RebeccaHigman, Network for Good).

Chapter 22 Online Peer-to-Peer Fundraising (Nicci Noble, CFRE,Noble Services, and Sean Sullivan, Center for EnvironmentalHealth).

Chapter 23 Cause-Related Marketing (Jay Aldous, Social CapitalPartnerships).

Chapter 24 Social Enterprise 101: An Overview of the BasicPrinciples (Rick Aubry, PhD, New Foundry Ventures and StanfordUniversity Graduate School of Business).

Part Six Marketing and Communications (Darian RodriguezHeyman).

Chapter 25 Nonprofit Marketing (Jennie Winton and ZachHochstadt, Mission Minded).

Chapter 26 Using Web 2.0 Tools to Tell your Organization’sStory: Blogs, Flickr, and YouTube (Beth Kanter, Zoetica).

Chapter 27 Crafting an Effective Newsletter Strategy (KiviLeroux Miller,

Chapter 28 Painless and Effective Event Planning: Let's Get ThisParty Started! (Marika Holmgren, Organic Events).

Chapter 29 Public Relations for Nonprofits: Getting Ink for YourCause (David Fenton and Lisa Chen, Fenton).

Part Seven Boards and Volunteers (Darian RodriguezHeyman).

Chapter 30 Board Governance (Emily Heard and Vernetta Walker,BoardSource).

Chapter 31 Getting Your Board to Fundraise (Bob Zimmerman,Zimmerman Lehman).

Chapter 32 Volunteer Recruitment (Greg Baldwin,VolunteerMatch).

Chapter 33 Volunteer Engagement and Management (Michelle Nunn,HandsOn Network).

Closing Thoughts (Darian Rodriguez Heyman).

Afterword (Lynne Twist, Soul of Money Institute and ThePachamama Alliance).

Book Partners.

About the Editor.


Name Index.

Subject Index.

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted June 19, 2012

    Great Guide for Nonprofit Leaders

    I'm only a few chapters in and I can't say enough good things about it. Almost every page is dog eared, highlighted, starred, underlined or otherwise noted as containing valuable information.

    It is something I know I can reference easily and regularly for advice, tips or other resources, as well as, researching and connecting with industry leaders.

    Worth every dollar.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 8, 2013

    No text was provided for this review.

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