Nonprofit Management: Everything You Need to Know about Managing Your Organization Explained Simply

Overview

According to the National Center for Charitable Statistics, more than 1.4 million nonprofit organizations are in existence in the United States alone. These organizations vary in their fields of interest, ranging from charity and religion to health, science, literature, wildlife protection, and the arts. While the areas of focus may differ, one thing applies to each and every organization: The challenges of running a nonprofit are far reaching and incredibly unique. Nonprofit Management: Everything You Need to ...

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Overview

According to the National Center for Charitable Statistics, more than 1.4 million nonprofit organizations are in existence in the United States alone. These organizations vary in their fields of interest, ranging from charity and religion to health, science, literature, wildlife protection, and the arts. While the areas of focus may differ, one thing applies to each and every organization: The challenges of running a nonprofit are far reaching and incredibly unique. Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply will help you understand these challenges and offer you ways to overcome them.

In this new book you will learn how to create a plan, how to fund a mission, how to recruit and keep volunteers, how to create and stick to a budget, how to form effective community coalitions, how to set and achieve goals, how to perform SWOT analyses, and how to assess client needs. You will also learn about performance measurement tools, taxes, policies, management theories, accounting, public and government relations, insurance, meetings, fundraising, educational programs, sponsorship programs, record keeping and reporting requirements, legal requirements, consultants, lobbying, and ethics.

Also included are strategies for dealing with the board of directors, committees, conflicts of interest, and hiring, firing, and other personnel management issues. This book will show you how to overcome common obstacles, such as founder's syndrome, poor meeting attendance, poor fundraising, and rapid staff turnover. You will also be provided with real world examples and case studies that demonstrate both effective and ineffective management strategies. The companion CD-ROM contains proven worksheets, checklists, and tables to aid in your nonprofit management strategy.

Whether you are a charitable, advocacy, membership, social, recreational, or satellite organization, Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply will ultimately help you become more successful in fulfilling your mission.  The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

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Product Details

  • ISBN-13: 9781601382467
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 9/30/2008
  • Pages: 432
  • Sales rank: 431,219
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.20 (d)

Table of Contents

Preface 13

Chapter 1 Why a Nonprofit Organization? 15

Providing Change 16

Nonprofit vs. Not-for-Profit 17

Mission and Mission Statement 17

Anatomy of a Mission Statement 21

Types of Nonprofit Organizations 23

Before You Start 25

Do Your Research 27

The Difference Between Tax-Exempt and Tax-Deductible 29

Preliminary Paperwork 30

Resources 32

Chapter 2 The Board 35

Types of Boards 36

Recruiting Board Members 41

Board Officers 44

Board Meetings 46

The Board and the Bylaws 46

Board Committees 47

Chapter 3 legal Requirements 63

Articles of Incorporation 63

Bylaws 65

501(c)(3) Status 66

Policies 67

Where to Find Help 82

Chapter 4 Organizational Infrastructure 83

Brand and Mission 83

Office and Equipment 88

Bank Accounts 94

Borrowing 99

Graphic Identity and Promotional Materials and Standards 100

Web Presence 106

Sample Nonprofit Site Map and Navigation 114

Chapter 5 Your Clients 127

Knowing Your Clients 127

Making Clients Aware of Your Work and Your Mission 129

Chapter 6 Reaching Out and Spreading the Word 137

Creating a Public Policy Plan 137

Community Coalitions 140

Lobbying 142

Government Relations 147

Educational Programs 148

Sponsorship Programs 149

Outreach Programs 151

Chapter 7 Public Relations and Marketing 153

Market Awareness and Research 153

Tailoring the Message to the Audience 156

Press Releases 160

PR Services 162

In-Person PR 163

PR and Development 164

Strategic Marketing 165

Repeat, Repeat, Repeat 169

Marketing Tools 170

Marketing Initiatives 180

Marketing on a Shoestring Budget 183

Working with Donated Labor and Ad Space 185

Client Privacy and Other Issues ofSensitivity 189

Communicating Bad News 190

Chapter 8 Development and Fundraising 193

Funding the Mission 193

Mission Creep and Development Work 195

Creating a Development Strategy 195

Wall Charts 198

Involving the Board 202

Soliciting for Funds 203

The Thank-You 206

Donor Relations 211

Connectors 212

Event-Based Fundraising 215

Annual Funds 229

Capital Campaigns 230

Grants and Grant Writing 231

Government Funding 231

Accountability: Following Through on Grants and Bequests 232

In-Kind Donations 234

Emergency Fundraising: What Happens When Development Efforts Fall Short of Needs? 236

Chapter 9 Working with the For-Profit World 237

Corporate Funding 237

Sponsorships and Licensing 238

Cause-Related Marketing 240

Operational Relationships 241

Choosing a Corporate Partner 241

Risks and Benefits of Corporate Alliances 242

Chapter 10 Budgeting and Accounting 245

Bookkeeping 245

Accounting 245

Assets and Liabilities 247

Operating income 248

Operating Reserves 249

Restricted and Unrestricted Funds 250

Endowments 250

Financial Statements 251

Accounting for Donated Time 252

Measuring Your Organization's Financial Health 253

Budgeting 256

Fiscal Years 258

Chapter 11 Leadership and Management Strategies 261

Being an Effective Leader 261

Working with Consultants 263

SWOT Analysis 265

Making and Revising the Five-Year Plan 265

Finding the Right Management Team 267

Risk Management 270

Management Theories 272

Project Management 273

Lead Management 275

Performance Measurement: Evaluating Managerial Effectiveness 276

Chapter 12 Human Resources 279

Deciding to Become an Employer 279

Volunteer or Employee? 280

The Tax implications of Having Employees 281

Payroll 283

Overhead 283

Employee Benefits 283

Use-lt-Or-Lose-lt Policies, incentives, and Financial Liabilities 299

Balancing Organizational Needs Against Employees' Needs 299

Workplace Policies and Conduct 300

Hiring 302

Firing 311

Layoffs 313

Being a Supervisor 317

Creating an Organizational Culture 319

EXERCISE: Planning an Organizational Culture 321

Working with Friends: The Pros and Cons 322

Chapter 13 Volunteers 325

Recruiting Volunteers 325

Using Volunteers' Time and Skills Wisely 329

Keeping Volunteers 332

Motivating Volunteers 333

Relations Between Staff and Volunteers 334

Tracking Volunteer Time 335

Chapter 14 Dealing with Common Obstacles 337

Budget Shortfalls 337

Poor Meeting Attendance 341

Founder's Syndrome 344

Staff Turnover 352

Burnout 355

Chapter 15 Evaluating the Organization 359

Accountability 359

Standards of Effectiveness 360

Responding to Poor Evaluations 360

Updating the Mission 361

Knowing When - and How - to Leave 362

Appendix: Resources 365

Sample Bylaws 365

Sample Volunteer Application 376

Sample Donor Appeal Letter 377

Sample Donation Request (to a Business) 379

Sample Thank-You Letter to Fundraiser Attendees 380

Online Resources 381

Print Resources 382

Glossary 383

Bibliography 401

Index 405

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Sort by: Showing all of 6 Customer Reviews
  • Posted February 24, 2010

    NonProfit Management Everything You Need to Know About Managing Your Organiztion

    This books main emphasis is to help individuals or groups that are interested in starting up a nonprofit organization. The authors all have experience working in a nonprofit organization and include personal experiences - both good and bad in the form of mistakes that were made by them along the way. The book is geared to simply be just one tool in which a person is to refer to when starting a nonprofit organization.

    The book breaks down the difference between nonprofit and not-for-profit. It also suggests that you should have a mission statement almost from the beginning. The authors include case studies(throughout the book), legal information, how to form a board, and many more topics that are important is starting the organization and all the steps needed in forming one.

    The table of contents is very detailed about what is in each chapter. This makes for easy referral at a later date. There are sample forms in the back ranging from volunteer forms to form letters requesting funding. There is also a detailed glossary for all the terms that someone starting a nonprofit organization would need to know.

    I found the book to be very informative and easy to read and understand. I would highly recommend this book as just one tool to refer to when forming a nonprofit organization.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 6, 2010

    Inspiring

    Nonprofit Management: Everything You Need to Know takes the reader through the unique setup, organization, fundraising, budgeting and operating processes of a nonprofit. Rather than just touching on each topic, the publication delves much deeper, offering insight into important tax information, donor relations and board member structures. The publication is incredibly up to date, offering the pros and cons of current social networking techniques and additional online marketing and fundraising methods.

    Beyond outlining the management of all business aspects, the book also discusses the importance of passion behind the nonprofit and how to craft a mission statement that volunteers, workers and board members can return to time after time for inspiration.

    Was this review helpful? Yes  No   Report this review
  • Posted January 15, 2010

    Everything you need to know to start a non-profit

    After you read Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply, you might want to run right out and start your own nonprofit organization. You'll definitely have the tools to do it. Atlantic Publishing's manual and companion CD lay it all out: the purpose of a nonprofit organization and how to create one; establishing a board of directors and the organization's infrastructure; the legal ramifications of running a nonprofit; reaching out to your client base and the general public through education, lobbying and community coalitions; marketing, development and fund-raising; budgeting and accounting; working with the people in the organization; and how to evaluate your non-profit's effectiveness.
    It's a treasure-trove of valuable information and sample documents, including bylaws, volunteer applications, and donor appeal letters. It explains where to find the federal regulations for nonprofits, how to go about incorporating, and where to find the resources to meet virtually every challenge you'll meet as you establish your nonprofit and as it grows.

    Was this review helpful? Yes  No   Report this review
  • Posted January 15, 2010

    A crash course on non-profits

    Having started several groups in the past, though never non-profit organizations, and having been a member of several activist groups, I was excited to read a guide to starting and managing non-profit organizations. Frankly, I was not disappointed. Nonprofit Management is a very meticulous, thorough and clear guide to managing a non-profit organization. Without wasting any time, Nonprofit Management dives into the nitty-gritty details of running a non-profit organization. After giving some essential details on what a non-profit organization is, the author proceeded to give step-by-step details. If this guide were any more actionable, I'd think I was reading a cookbook.


    This book covers how to set up a non-profit board, how to elect members to the board and what you should expect from these members. The guide gives you the essential legal information that you must know including how you can get free legal consultation for your organization. The infrastructure section not only gave you important information on topics such as branding, but also gave you a sense of how others might view your non-profit organization. The "Getting Your Message Out" chapter is one that especially must be read, since spreading information is often the central goal of non-profit organizations. Based on the little bit of marketing I've done for my own website, I agree that any group can benefit from learning as much about marketing as possible. This marketing includes not only raising awareness but also doing research into what is actually needed in the world outside your non-profit organization. The marketing section also hammered home the message that seems to be repeated throughout the book: "know your audience."

    Nonprofit Management is sprinkled in case studies and anecdotes from seasoned non-profit starters, giving this guide more credibility. Another thing to say about Nonprofit Management was that it was very comprehensive. Just take a look at the sprawling table of contents to get an idea of how packed with information this guide is. Far too many books feel like a gloss over of a particular subject, which leaves you worried afterwards that you will have to read another book to get the information you need. Nonprofit Management, however, can very easily serve as your only playbook when running your non-profit organization.

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  • Posted December 4, 2009

    A must-have

    "Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply" is a must-have book for anyone looking at starting a nonprofit. It would also be a great reference book for those already in the nonprofit sector, as the book details the workings of nonprofits from the inside out and covers everything from tax exemptions to office supplies.
    In clear, definitive language "Nonprofit Management" takes the reader from the beginning stages of forming a nonprofit and drafting a mission statement through important fundraising and networking strategies. This is a clean, simple and informative book that any new nonprofit would be remiss to do without.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 1, 2009

    Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply

    Nonprofit Management: Everything You Need to Know About Managing Your Organization Explained Simply
    This book provides excellent strategies for nonprofit management and gives specific guidelines for managing your own organization. Since there are more than 1.4 million registered nonprofit organizations in the United States (per the National Center for Charitable Statistics), this book will meet their needs as these organizations seek direction to meet the challenges of running a nonprofit. A comprehensive Table of Contents defines the content. Chapters cover a range of topics from why a nonprofit organization, boards, legal requirements, organizational infrastructure, clients, publicity and marketing, fundraising, budgeting and accounting, leadership and management strategies, human resources and volunteers, obstacles and evaluating the organization.
    Appendix resources include simple bylaws, volunteer application, and donor appeal letters donation request. thank-you letter to fund raiser attendees, online and print resources. A glossary defines relevant terms and a bibliography cites research sources. An index provides easy navigation through the book. A companion CD-ROM contains worksheets, checklists, and tables to aid in your nonprofit management strategy...
    BIBLIO: 2009, Atlantic Publishing Group, Inc., 408 pages, $24.95.
    REVIEWER: Annie Laura Smith
    ISBN: 13: 978-1-60138-246-7
    ISBN: 10: 1-60138-246-4
    Star Rating: 5

    Was this review helpful? Yes  No   Report this review
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