×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Nonprofit Membership Toolkit / Edition 1
     

The Nonprofit Membership Toolkit / Edition 1

3.7 4
by Ellis M.M. Robinson, Kim Klein
 

ISBN-10: 0787965065

ISBN-13: 9780787965068

Pub. Date: 07/11/2003

Publisher: Wiley

Step-by-step, The Nonprofit Membership Toolkit shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established social change organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools

Overview

Step-by-step, The Nonprofit Membership Toolkit shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established social change organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools needed to understand their current members and attract new ones, and it walks organizations through the process of linking program goals with membership goals. The Nonprofit Membership Toolkit includes a wealth of illustrative examples and sample membership publications. Schedules for typical membership tasks keep organizations on track, and the easily reproducible worksheets and checklists and the companion Web site help readers design a program that can be adapted to meet the unique needs of their individual organization. The Nonprofit Membership Toolkit will help executive directors, development directors, staff and board members, and other volunteers involve the community, build program effectiveness, and diversify and strengthen their organization's funding base.

Product Details

ISBN-13:
9780787965068
Publisher:
Wiley
Publication date:
07/11/2003
Series:
Kim Klein's Fundraising Series , #10
Pages:
324
Product dimensions:
8.50(w) x 11.00(h) x 0.70(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews

The Nonprofit Membership Toolkit 3.8 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Guest More than 1 year ago
This book offers one-stop shopping for the nonprofit organization in need of money, political influence, credibility, free labor and all of the other benefits that members can bring. Not only does the book provide abundant information on recruiting members, it also offers, free and online, copies of forms and worksheets you can use to help advance your organization¿s membership campaign. It begins at the beginning, explaining what membership is. This may sound self-evident, but the very definition of membership has some surprising twists. This book will save you from making some very obvious mistakes ¿ such as failing to convert people who contact you into members. It¿s a straightforward, no-nonsense workbook with excellent samples and examples. If you are an executive, board member, staffer or volunteer at a nonprofit, we offer its congratulations: at last, here¿s the right book for you.
Guest More than 1 year ago
Ellis Robinson has helped hundreds of non-profits increase their memberships, both as a trainer and an employee. She's reached almost mythical status for building the membership of Rails-to-Trails Conservancy from 400 to 60,000 in three years. Now she shares her secrets in this easy-to-use guide. Whether you're a new community non-profit or an established national organization, The Nonprofit Membership Toolkit will give you a wealth of information to boost your ranks--especially important in this time of diminishing foundation grants. Ellis doesn't just give you the techniques. She also underscores the importance of developing your organization so that new members will want to renew their support. Her methods are well-rooted in community organizing, with emphasis on one-on-one recruitment, board involvement, and member participation. However, what really sets this book apart from other fundraising books is its use of materials from non-profit groups. Ellis has collected fundraising letters, brochures, surveys, membership plans, etc. from myriad organizations in every corner of the country and presents the cream of the crop as models for your own use. The book is laid out well, with each chapter focusing on one aspect of membership development. At the end of each chapter Ellis lists the next steps to implement the concepts discussed, along with simple worksheets and charts. As a professional fundraiser, I turn to The Nonprofit Membership Toolkit frequently to answer questions, inspire me to write yet another fundraising letter, or give me new ideas to try. I recommend The Nonprofit Membership Toolkit wholeheartedly to anyone involved with a non-profit organization.