Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do / Edition 1

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do / Edition 1

by Thomas A. McLaughlin
     
 

ISBN-10: 0471717495

ISBN-13: 9780471717492

Pub. Date: 03/03/2006

Publisher: Wiley

What will you have to do to get there?

These are the defining questions Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do helps nonprofit organizations answer. A streamlined, practical alternative to traditional, cumbersome strategic planning, the structured strategic positioning process produces a realistic, actionable platform that serves

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Overview

What will you have to do to get there?

These are the defining questions Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do helps nonprofit organizations answer. A streamlined, practical alternative to traditional, cumbersome strategic planning, the structured strategic positioning process produces a realistic, actionable platform that serves as a clear and engaging basis for the organization's decisions.

This groundbreaking work includes:

  • An explanation of the six distinct steps in developing the strategic position and devising a dynamic work plan
  • Ways to check the staying power of the organization's mission statement, such as the Theme Identification Percentage score (TIP), the Business Card Test, the Deli Principle, and more
  • Easy-to-follow guidelines for scanning the organization's future, including seven specific strategic factors that affect all nonprofits
  • The principles of strength-based internal scanning
  • Creating a strategic financial plan encompassing cash flow, capital structure, and profitability
  • Tools such as Recipe Cards with step-by-step directions for implementing ideas, a QuickStart version, templates and forms, a list of resources, and more
  • Examples demonstrating applications of the approach
  • The characteristics of an entrepreneurial leader
  • A guide to help board members and staff develop personal strategic positions

The strategic positioning approach can be tailored for all nonprofits: federations like United Way and Goodwill Industries; very large nonprofits such as universities and large hospitals; associations and professional societies; and small community organizations. This is inspiring, empowering reading for nonprofit executives and directors, members of boards of directors and trustees, nonprofit managers, fundraising professionals, and consultants who must address the challenges nonprofit organizations face in the twenty-first century.

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Product Details

ISBN-13:
9780471717492
Publisher:
Wiley
Publication date:
03/03/2006
Edition description:
New Edition
Pages:
272
Product dimensions:
9.21(w) x 6.14(h) x 0.63(d)

Table of Contents

Acknowledgments.

About the Author.

Introduction.

Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired Strategic Position.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.

Index.

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