Gift Guide

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do / Edition 1

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Hardcover)
  • All (22) from $1.99   
  • New (8) from $17.07   
  • Used (14) from $1.99   


—Jan Masaoka, Executive DirectorCompassPoint Nonprofit Services

"Tom McLaughlin's Nonprofit Strategic Positioning makes good sense. And Tom is right! Strategic planning is hard work and well worth the effort. Tom writes the truth, knows what works, and offers solid guidance in this new book."
—Kenneth L. Gladish, PhD, National Executive DirectorYMCA of the USA

"As leaders, we live and work in a vastly changing world. Tom McLaughlin provides an excellent framework and basis for strategic thinking and acting when responding to these changes. Nonprofit Strategic Positioning provides a treasure chest of best practices, relevant planning principles, and rules for engaging issues that will improve the performance of the twenty-first century not-for-profit."
—Ronnie E. Jenkins, National Vice President, Services to Clubs Boys & Girls Clubs of America

"Once again, Tom McLaughlin does what consulting experts rarely do—he teaches others how to do it themselves. Drawing on his vast experience and keen powers of observation, Tom offers insights on trends, a practical approach to organizational strategy and even recipe cards to guide the process. With this how-to guide, even the most reluctant organizations can position themselves for the future."
—Jill A. Schumann, President and CEO Lutheran Services in America

Read More Show Less

Product Details

  • ISBN-13: 9780471717492
  • Publisher: Wiley
  • Publication date: 3/3/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.63 (d)

Meet the Author

Thomas A. McLaughlin has more than 25 years of experience as a nonprofit manager, trade association executive, and management consultant. He is nationally recognized as an expert in nonprofit mergers and alliances, strategic positioning, and financial management. He is a nonprofit management consultant with Grant Thornton in Boston, and is on the faculty of the Heller School of Social Policy and Management at Brandeis University.
A frequent speaker at nonprofit-oriented events nationwide, he has been quoted in numerous industry and national publications. Tom is a monthly columnist and contributing editor for The NonProfit Times. He is also the author of Streetsmart Financial Basics for Nonprofit Managers, 2e and of Nonprofit Mergers and Alliances, both published by Wiley.

Read More Show Less

Read an Excerpt

Click to read or download

Read More Show Less

Table of Contents


About the Author.


Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired Strategic Position.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own Personal Strategic Position.


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)