Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do / Edition 1

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What will you have to do to get there?

These are the defining questions Nonprofit StrategicPositioning: Decide Where to Be, Plan What to Do helps nonprofitorganizations answer. A streamlined, practical alternative totraditional, cumbersome strategic planning, the structuredstrategic positioning process produces a realistic, actionableplatform that serves as a clear and engaging basis for theorganization's decisions.

This groundbreaking work includes:

  • An explanation of the six distinct steps in developing thestrategic position and devising a dynamic work plan
  • Ways to check the staying power of the organization's missionstatement, such as the Theme Identification Percentage score (TIP),the Business Card Test, the Deli Principle, and more
  • Easy-to-follow guidelines for scanning the organization'sfuture, including seven specific strategic factors that affect allnonprofits
  • The principles of strength-based internal scanning
  • Creating a strategic financial plan encompassing cash flow,capital structure, and profitability
  • Tools such as Recipe Cards with step-by-step directions forimplementing ideas, a QuickStart version, templates and forms, alist of resources, and more
  • Examples demonstrating applications of the approach
  • The characteristics of an entrepreneurial leader
  • A guide to help board members and staff develop personalstrategic positions

The strategic positioning approach can be tailored for allnonprofits: federations like United Way and Goodwill Industries;very large nonprofits such as universities and large hospitals;associations and professional societies; and small communityorganizations. This is inspiring, empowering reading for nonprofitexecutives and directors, members of boards of directors andtrustees, nonprofit managers, fundraising professionals, andconsultants who must address the challenges nonprofit organizationsface in the twenty-first century.

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Product Details

  • ISBN-13: 9780471717492
  • Publisher: Wiley
  • Publication date: 3/3/2006
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 272
  • Sales rank: 1,264,761
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.63 (d)

Meet the Author

Thomas A. McLaughlin has more than 25 years of experience asa nonprofit manager, trade association executive, and managementconsultant. He is nationally recognized as an expert in nonprofitmergers and alliances, strategic positioning, and financialmanagement. He is a nonprofit management consultant with GrantThornton in Boston, and is on the faculty of the Heller School ofSocial Policy and Management at Brandeis University.
A frequent speaker at nonprofit-oriented events nationwide, he hasbeen quoted in numerous industry and national publications. Tom isa monthly columnist and contributing editor for The NonProfitTimes. He is also the author of Streetsmart Financial Basicsfor Nonprofit Managers, 2e and of Nonprofit Mergers andAlliances, both published by Wiley.

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Table of Contents


About the Author.


Section 1: Preplanning.

Section 2: The Logic of Strategic Positioning.

Section 3: The Formal Points of Control.

Section 4: Prepare.

Section 5: Scan Your Future.

Section 6: Scan for Internal Strengths.

Section 7: Decide Where to Be.

Recipe Card: How to Devise a Statement of Desired StrategicPosition.

Appendices: Toolkit.

Introduction to Appendices.

A. Quick Start.

B. National Research with Personal Perspectives.

C. Brainstorming/Clustering Technique.

D. Weighted Voting Techniques.

E. Media Markets.

F. Future Scan Form.

G. Data Sources for Competitive Research.

H. Attention Board Members and Staff: Develop Your Own PersonalStrategic Position.


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