- Shopping Bag ( 0 items )
What will you have to do to get there?
These are the defining questions Nonprofit StrategicPositioning: Decide Where to Be, Plan What to Do helps nonprofitorganizations answer. A streamlined, practical alternative totraditional, cumbersome strategic planning, the structuredstrategic positioning process produces a realistic, actionableplatform that serves as a clear and engaging basis for theorganization's decisions.
This groundbreaking work includes:
The strategic positioning approach can be tailored for allnonprofits: federations like United Way and Goodwill Industries;very large nonprofits such as universities and large hospitals;associations and professional societies; and small communityorganizations. This is inspiring, empowering reading for nonprofitexecutives and directors, members of boards of directors andtrustees, nonprofit managers, fundraising professionals, andconsultants who must address the challenges nonprofit organizationsface in the twenty-first century.
Click to read or download
About the Author.
Section 1: Preplanning.
Section 2: The Logic of Strategic Positioning.
Section 3: The Formal Points of Control.
Section 4: Prepare.
Section 5: Scan Your Future.
Section 6: Scan for Internal Strengths.
Section 7: Decide Where to Be.
Recipe Card: How to Devise a Statement of Desired StrategicPosition.
Introduction to Appendices.
A. Quick Start.
B. National Research with Personal Perspectives.
C. Brainstorming/Clustering Technique.
D. Weighted Voting Techniques.
E. Media Markets.
F. Future Scan Form.
G. Data Sources for Competitive Research.
H. Attention Board Members and Staff: Develop Your Own PersonalStrategic Position.