Normal Gets You Nowhere

( 23 )

Overview

nor-mal: according with, constituting,or not deviating from a norm, ruleor principle / conforming to a type,standard, or regular pattern / of,relating to, or characterized byaverage intelligence or development

Normal?

Who wants to be that?

When Kelly Cutrone’s first book, If You Haveto Cry, Go Outside, was first published, youngpeople flocked to this new voice—finally,someone was telling it like it is, in ...

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Normal Gets You Nowhere

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Overview

nor-mal: according with, constituting,or not deviating from a norm, ruleor principle / conforming to a type,standard, or regular pattern / of,relating to, or characterized byaverage intelligence or development

Normal?

Who wants to be that?

When Kelly Cutrone’s first book, If You Haveto Cry, Go Outside, was first published, youngpeople flocked to this new voice—finally,someone was telling it like it is, in languagethey spoke. It quickly became a New YorkTimes bestseller, and fashion publicist KellyCutrone became more than a personality,she became a beloved guru, mentor, andfairy godmother.

Now she’s back with another no-holds-barredbook to awaken our souls and kick our assesinto gear. With Normal Gets You Nowhere,she invites us to get our freak on. History isfull of successful, world-changing people whodid not fit in. Think Nelson Mandela, Joanof Arc, Eleanor Roosevelt, Amelia Earhart,John Lennon, and Rosa Parks. Instead ofchanging themselves to accommodate thestatus quo or what others thought they shouldbe, these people hung a light on their differences—and changed humanity in the process.

“I know you don’t feel normal, so why areyou trying to act it and prove to everyone youare?” Cutrone says. So much of what we sayor don’t say, and what we do or don’t do, isdictated by what others have told us, or whatpeople may think of us. This is not how weshould be living, by measuring ourselvesagainst the mundane.

An invitation to rethink who you are, what youvalue, and what you want from life, NormalGets You Nowhere goes beyond how to reinventyourself and create your own brand, andinvestigates what it means to live in this worldas a tuned-in, caring individual with a passionfor making a difference. There’s already anarmy of super talented uberfreaks changingthe world–isn’t it time you joined them?

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  • Normal Gets You Nowhere
    Normal Gets You Nowhere  

Editorial Reviews

OK! magazine
“Kelly fans will love it.”
ashadedviewonfashion.com
“Normal Gets You Nowhere is bursting with her trademark punk-rock spiritual fierce philosophy and indispensable advice for anyone starting out in the world, new grads, dreamers and those who might just need a dose of Kelly to push them forward.”
OK! Magazine
"Kelly fans will love it."
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Product Details

  • ISBN-13: 9780062059796
  • Publisher: HarperCollins Publishers
  • Publication date: 5/3/2011
  • Pages: 192
  • Sales rank: 789,778
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Kelly Cutrone

Kelly Cutrone is the CEO and founder of People's Revolution, the New York Times bestselling author of If You Have to Cry, Go Outside, a television personality, and mother to nine-year-old Ava.

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Read an Excerpt

Normal Gets You Nowhere

Trust Me, They're Lying to You
By Kelly Cutrone, Meredith Bryan

HarperOne

Copyright © 2011 Kelly Cutrone
All right reserved.

ISBN: 978-0-06-205979-6


Chapter One

The media's the most powerful entity on earth.
They have the power to make the innocent guilty and
to make the guilty innocent, and that's power. Because
they control the minds of the masses.
—Malcolm X

All of us who professionally use the mass media are the
shapers of society. We can vulgarize that society, we can
brutalize it. Or we can help lift it to a higher level.
—Bill Bernbach

These days, American life is pretty much set up to allow us to
feel as little as possible. We've been
desensitized by the thousands of choices capitalism presents us on a
grocery store, sixteen different vitamin drinks, forty-seven brands
of jeans. In the words of Pink Floyd, we've become "comfortably
numb." While horrible things happen all over the world, we spend
a lot of our time deciding, Hmmm, should I get the Honey Nut Cheerios
or the organic almond Kashi granola? Should I buy a boyfriend jean or a
skinny jean? Should I watch HBO or TiVo? Let's face it, we are in a
capitalistically overwhelmed state. And this is no accident. While you're
in the grocery store or the Gap deciding what to eat and what to
wear, there are lobbyists and politicians in Washington passing bills
that you know nothing about. They might be limiting your rights at
the airport, in an abortion clinic, or at the gay pride parade. But you
wouldn't know, because you're wondering whether your cereal has
antioxidant powers or if that new pair of jeans will get you fucked.
Make no mistake. The government, the media, and commerce
are actively collaborating to distract us from what's really important
in life. After all, unconsciousness is a very effective commercial
political, and even military strategy. Keeping droves of
citizens medicated and over stimulated with bullshit distractions
pretty much guarantees that when they go to their polling places
to vote, many will have no idea who the candidates on the ballot
are, let alone what the propositions they're voting on say or mean.
Whoever said less is more was right: the less bullshit and
frivolity you have in your life, the more attention you have to
focus on what is really going on.
I want you to be able to see underneath, around, above, and
through things, so that you can form and shape your own opinions,
instead of just blindly going along with everyone else's. A
good place to start is by understanding the media. I'm going to let
you in on something: every media outlet is a brand with its own
point of view. Writers who work at major international
newspapers are asked to express themselves in a different way than
tabloid reporters. Even my book is a brand! If I appeared in a pink
the languages of different media brands. After all, if you're going
to pitch a fashion story to an industry publication like Women's
Wear Daily or Style.com, you may need a different slant than you
would with Life & Style Weekly or USA Today. We like to say you
have to frost the cake differently for different publications.
If you take a minute to actually look at these brands, from the
major networks to the national newspapers, you'll see that many
are owned by huge, multibillion-dollar corporations (that's
billion with a b, baby!). Whether bringing you gossip or hard-hitting
readers, viewers, or advertisers. Last time I checked, none of these
major papers or networks had ".org" after their names; they are
businesses. That means they have one responsibility to
carry out for their owners and their boards: to engage you, the
consumer or viewer, and keep you coming back for more.
How do they do this? At the top rungs of these networks
college graduates. If you were to sit in on their creative meetings,
you'd hear phrases like, "Wouldn't it be wild if we . . . ?"
and "Can we try . . . ?" Many of these brands will try anything
that works. I mean, let's be honest. How many times have you
bought a tabloid promising that your favorite movie star couple
was getting divorced or that some young starlet had suddenly
sprouted cellulite?
One of their favorite tactics is fear. Hundreds of producers
employed by news organizations sit around every day scouring
the Internet, reading every paper from coast to coast and every
news feed from around the world. What are they looking for?
Stories that are going to keep you hooked, scared, trusting them,
and coming back for more updates, whether they're about Amish
girls being slaughtered in their one-room schoolhouse by a milk
truck driver in Pennsylvania, or the unspeakable home invasion
paths, but playing them over and over during the evening hours
when most American families watch TV feels like an additional
attack, both on the crimes' victims and on the rest of us.
I don't know about you, but this news is really freaking me
out. And not just when I'm watching it either—it continues to
haunt and stalk me afterwards. It's almost as if, after seeing the
nonstop, sensationalized reporting of the Amish girls' story in
2006, my mind and heart opened a permanent portal through
which I constantly revisit the scene of the crime, and I continue to
pray for those girls and their families today. After being similarly
besieged by coverage of the unspeakable tragedy of the rape and
killing of three members of the Petit family in Connecticut, I
could no longer just be at the mercy of these fears; I had to look
at how they could be a teacher for me, and where I might actually
be vulnerable. So I invested in a heavy-duty security system and
started insisting on background checks for every person I hire at
People's Revolution as well as independent contractors for my
home. Only then did I start sleeping even remotely better.
You have probably already seen the warnings on various
TV programs saying, "What you're about to see tonight is very
disturbing." Well, I think these warnings are messages from the
brands too—that you're about to get a big dose of your favorite
drug, FEAR, delivered! Instead, I suggest a simple blue screen,
perhaps counting down the numbers 3, 2, 1. And while we're at
it, let's put blank covers on our newspapers, so that stories about
young Disney stars "cutting" themselves and being diagnosed
with borderline personality disorder don't menace our eight-year-
olds when they pop into a bodega to get a candy bar on the way
home from school. (I mean, can it really be a coincidence that the
candy and newspapers are always stacked on top of each other?)
The people who work at media brands are experts at giving
us not what we want to see, but what they know we won't be able
to turn away from. They make it so that we can't help but look
or click; they ensnare us with a combination of the Divine and
the sadistic. In doing so, I believe they not only keep us numb
and distract us from what's important in life—they manipulate
us into wreaking more havoc on ourselves. After all, what we
think is what we manifest, and I do not need or want people in
the media helping me sculpt my thoughts.
Don't get me wrong, I love many members of the media, and
I work with them all the time. (And my own industry has
problems too; many designers put girls on the runway who look like
carcasses.) But I'm tired of being terrorized by the "news." Over
time, our perception and intention of ourselves and our lives
can't help but become aligned with this fear-based messaging. It
can make us paralyzed instead of proactive.
At the end of last year, I was reminded of the way some
members of the media like to fuck our brains out with fear when,
on the day after Christmas, the entire East Coast was hit with a
blizzard. I mean, blizzards happen every year on the East Coast,
but for some reason this one made front-page news in all the
major papers and merited around-the-clock coverage by TV net-
works. To watch the news, you'd have thought that it was
dangerous to even leave your house if you lived anywhere north of
Georgia! I happened to be down at my mom's in Virginia, and
when I walked outside and looked around, I made the decision
that—despite several states' governors having declared states of
emergency, which was being eaten up by the media—I was from
upstate New York, and I could handle this. I knew the Weather
Channel was probably just thrilled about all the attention it was
getting and blowing it way out of proportion, anyway.
I grabbed my daughter and got into my black SUV and we
had a more than lovely drive, solo on the highway through
several states. Sure, I went slow, but I made it to Baltimore in less
than a day, driving mostly on black pavement. There, we checked
into a four-star hotel and had a fabulous dinner. Meanwhile,
Philly, one town over, was on near lockdown, as the Weather
Channel continued to inform citizens of the dangers all around
game will be cancelled! New York is totally shutting down!" You
could practically see the local weather people wetting their pants
with excitement. For them, this wasn't about protecting the
citizens—it was their big moment! Their brand was blowing up!
It all reminded me of living in L.A. in my twenties, when
on several occasions I was chilling at my friend's house on
Joe Strummer from the Clash, when old acquaintances from New
York would call me. "Are you okay?" they'd ask. "Have you
they would say, "Topanga!" which was eighteen miles away. Of
course, the news stations would be carrying on as if the whole
city was burning to the ground.
The truth is, it's a reporter's job to report; they have to report on
news—or create it—to keep their jobs. National tragedies are not
happening 24/7, but the news cycle is. As a publicist, I can tell you
there's no one more receptive than a newsperson on a slow day.
It's a gold rush: they need content! At the same time, you'd better
hope Tom Cruise doesn't rescue a civilian in distress and that no
one jumps off the Empire State Building on a day you're launching
a press campaign or issuing a news statement, because you'll be
fucked. It's the same reason you can't launch a new fashion label
on Election Day. Sometimes you just can't compete.
Even the best news stories should just be a starting point, not
the final word.
We can use them to pique our interest, but then we need to do
our own research and create our own beliefs. There are too many
capitalistic interests at work in the media—the media brands
themselves plus the publicists and lobbyists whose job it is to
news organizations exist just to inform us, but really they are
distribution networks for branders, advertisers, and publicists, all of
whom try to roll their ball down the lane and get a strike—that is,
impact consumers. Think of the whole system like a big bowling
alley, or better yet, an octopus whose tentacles are all intertwined.
As a publicist, it's my job to work with the media to get the
word out about my clients' brands. Let me tell you how this works
in the fashion world. If, for example, you're a publicist who has
just taken on a new client—a hot young designer you want to
blow up—you may start by making sure he or she is sold in the
like this, and it will help you get a strike. Then, you'll want to
"gift"—send the clothes completely free to—twenty or so really
cool celebrities, editors, and stylists. Once those packages have
been signed for, technically you can say that Miss Major Movie
Star rocks your product.
Another useful tactic is to simply call the celebrity's manager or
agent and throw down a money offer for the celebrity to wear the
brand, whether exclusively through a three-, six-, nine-, or twelve-
Globes, the MTV Music Video Awards, or the Oscars. This way you
don't have to worry about celebrities dropping your brand at the last
minute, because their publicist or friend from high school thought
your competitor was cooler. It's a legal deal, babes. And this kind of
thing has now has become its own industry: smart fashion brands
look at last year's Oscar winners, who are sure to be this year's
presenters, and make sure to get them on the payroll early! (This year's
nominees aren't guaranteed to end up on stage, after all.)
Publicists are not the only ones using the media to get the word
out about their brands. Government does it too. When the White
House "leaks" information to the press, it's probably less a "leak"
than a deliberate PR move. It's like sex tapes. I mean, do we really
think those are accidents? Even citizens know how to use the media
these days. Look at the "Balloon Boy" dad in Colorado! Every PR
company in the country should have had its tail between its legs
after that incident, because we're paid millions of dollars to get our
Colorado who wanted his own reality TV show managed to
command the attention of news crews on both coasts for forty-eight hours!
It's really kind of easy. There are many ways to use and manipulate
the news media to your or your brand's advantage, whether your
brand is Gucci or the Obama administration.*

(Continues...)



Excerpted from Normal Gets You Nowhere by Kelly Cutrone, Meredith Bryan Copyright © 2011 by Kelly Cutrone. Excerpted by permission of HarperOne. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Customer Reviews

Average Rating 4
( 23 )
Rating Distribution

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(10)

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(5)

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(3)

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(3)

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(2)

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See All Sort by: Showing 1 – 20 of 23 Customer Reviews
  • Posted May 3, 2011

    Definitely Not Normal

    There were a few things I liked about this book. Cutrone encourages readers to be extraordinary with compassion to make a difference in their communities. She justifiably has no tolerance for those who ignore the suffering of others when they have the power and resources to help. She writes about loyalty and surrounding ourselves with true friends who love us unconditionally and stick with us even if we behave badly at times, and to be that kind of friend as well. Cutrone shares about the deaths of her father and grandparents and in doing so shows us a glimpse of the kinder, gentler person she is behind the tough exterior.

    But I did struggle with most of the book and message. It really wasn't so much a book of advice for women as it was an opportunity for Cutrone to rant against people, politics, and moral views that she doesn't like under the guise of being a "mama wolf" to mentor young women.

    Cutrone uses the Merriam-Webtser definition of normal (according with, constituting, or not deviating from a norm, rule, or principle; conforming to a type, standard, or regular pattern; of, relating to, or characterized by average intelligence or development.) to make the case that anyone fitting that description must certainly be dull and incapable of having real success or fulfillment in life.

    The frequent use of the "f-word" was personally offensive and distracting. I'm not sure who is "normal" - me for being offended or her for not. Her disdain for Judeo-Christian values comes through as she preaches her self-made anything goes religion of self and goddess worship with references to her spiritual mentor, a Hindu goddess she calls The Universal Mother, page after page.

    The basic positive message of needing to do something different if "normal" isn't getting us where we want to be is a good one but for me, it got lost in the author's angst and delivery. If you really like Cutrone, then you won't have the same issues with this book that I did and will probably like it. I didn't.

    5 out of 6 people found this review helpful.

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  • Posted November 27, 2011

    I would not recommend.

    I purchased this book months ago and I'm still trying to get to the end. She has another book that I really enjoyed but the energy of that book versus this book, horrid. This book seems like she was forced to make another book. She talks about things that I would not use in my day to day life and would not suggest to others. I skipped more pages than I have read and keep in mind, I HAVE NOT FINISHED THE BOOK. I would scold my child for reading this because she is capable of ruining their lives with some of the examples so provides for trying to support her points.

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted July 31, 2011

    Conforming gets you everywhere

    In this book Kelly Cutrone misues the word "normal" when she means "conforming. THere are two parts to her book; in the first part, she tries to have a "I mean, I'm with the "with it" crowd--and
    blasts those people who believe in the 10 commandments;
    then she blasts people who believe in Christmas, and then she blasts those people who celebrate Christmas -- all under the guise of treating her readers to a more "enlightened, gentler, humane creed. SHe blasts people who eat turkey (whet would she have people do, starve?) and blasts those who wear fur. SHe even blasts Mother Theresa.
    Second, she uses "f***k" alot, and then throws in "I mean" liberally, as in "I mean, like, LA valley girl meets New York, you know what I mean?"
    In the second part of the book, all her disguise of being "kinder, gentler' are thrown away; she basically says to the reader "I refuse to be killed by your narcissistic psychic footprint". In other words, she is accusing the reader of being narcissistic--and this from a person who for about 200 pages talks about nothing but herself--in not just one, but two books.
    Lastly, she says "normal gets you nowhere" but it seems that what she is really doing is conforming to the attitudes and beliefts of those in the fashion industry. After all, here she is saying people should have compassion, meanwhile, her fashion industry is notorious of having workers in sweat shops; she complains about people eating turkey, when people are going hungry, she says she represents an "enlightened and more humane human being, those that represent an end to human suffering and want basic human rights" when she fires five people "compassionately" of course- in one day.
    Although Kelly Cutrone said that "normal gets you nowhere" what she shows in her book is how she has conformed to the fashion industry, and New York and Hollywood society. In New York and Hollywoood, there is alot of disdain and contempt and resentment towards the Peorias, of the country; her book exemplifies those beliefs and attitudes, and shows she is in total and absolute conformity with those attitudes.

    2 out of 2 people found this review helpful.

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  • Posted February 8, 2014

    DON'T WASTE YOUR MONEY! Thank goodness I didn't buy this book, b

    DON'T WASTE YOUR MONEY!
    Thank goodness I didn't buy this book, but instead got it from the library.  The overview leads one to believe that Cutrone is writing about how the non-conformity of such people as Nelson Mandela, Joan of Arc, Eleanor Roosevelt, etc., "hung a light on their differences--and changed humanity in the process."

    There were a couple of pages celebrating Eleanor Roosevelt's accomplishments, but mostly it seemed to be a ran about how she bullies her way through life.

    I am not a prude, but when an author uses the "F" word 10 or more times per page, I just want to tell her, go find a dictionary or a thesaurus.  There are tons of other fantastic and interesting words in the English language.

    If I could give this a "zero" rating, I would.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 23, 2012

    Someone should tell this broad to keep her dayjob. I really want

    Someone should tell this broad to keep her dayjob.
    I really wanted to like this book - I really did. I always find myself astonished and inspired by an individiual's story of triumph and defiance in a unoriginal, conformist socoety. And when I saw the Cutrone on the front cover of this book with her coal black eyeliner narrowing her eyes at me on the front cover, I thought to myself "Oh - this is gonna be a life changer."
    Yea - not quite.
    This really is one of those books you should never put down, because once you do - you'll never want to pick it up again.
    I understand that the woman is opinionated - but, she ranted on so many irrelevant topics that it became nauseating. The whole book was her outlet for venting her radical beliefs and bombarding the reader with them, and indirectly calling them retarded if they didn't agree with her. 5 chapters into the book, and I was still asking myself, "When is she going to tell me something important?"

    Cutrone is the perfect example of a celebrity who experience sucess in one arena of life, and assumes that they'll be amazing in every other venture they pursue. Sorry - but not sorry. Not everyone is meant to be a writer.

    Frankly - she should've named the book "Rambling, gets you nowhere." Because that's all she did thoughout the book.

    Seemed like a promising book, but unfortunately, it was thwarted by amateur writing and over-imposing concepts. I didn't pick up this book to be preached at. Thanks - but, no thanks.
    Stick to accesorizing beautiful women, Cutrone.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted December 27, 2011

    Loved it!

    It's a no bs type of book but at the same its like a constructive pep talk from Kelly. Knowing Kelly being nice isnt normal

    1 out of 1 people found this review helpful.

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  • Posted May 16, 2011

    I Also Recommend:

    It's a Must Read

    Kelly Cutrone tells it like it is. She uses everyday women/male relate able experiences to teach lessons and says from there to change your life. Shows in her own way be who you yourself want to be. Not how society is structured for you to be.

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted May 10, 2011

    Kelly told me so!

    "Normal gets you nowhere", was another language that spoke to me. It had all the opposite teachings that society, mothers and friends repeated over and over again about our place in this world. I knew there was something more to life than what was only expected of a good girl, daughter and wife. This book not only made me want to question things but to be more knowledgeable of myself, the law and the many women of history that helped pave the way for equality in the USA.

    This journey we call life and what are purpose is is sometimes vague and hard to figure out. It takes knowledge of yourself and belief of your values that will open your mind to unlimited possibilities. About a year ago, I went through a mental breakdown because I was getting tired of living quietly and just doing what others wanted me to do so that they will be pleased. I was totally lost and didn't know who I was!

    I felt life was wasted on me because I wasn't living life and just wanted the days to pass by so that I would get older quicker. But I was a coward to take my own life, but knew that I saw my life much more meaningful and larger. I'm heading towards my freedom step by step and I know that I will make it through because Kelly Cutrone told me so.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted May 4, 2011

    The best no-nonsense advice you'll ever get

    She gives you an alternative way of looking at your life, especially if you feel like you've always been criticized and completely misunderstood by other people. Her advice motivates you to be yourself, not make excuses about it, and is truly empowering. I would reccommend this book to anyone striving for success and would highly reccommend it to anyone pursuing a career in the fashion industry.

    1 out of 1 people found this review helpful.

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  • Posted January 10, 2013

    I thought it was humorous, and edgy. Good for younger women who

    I thought it was humorous, and edgy. Good for younger women who need inspiration to be yourself. (and men too)

    0 out of 1 people found this review helpful.

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  • Posted July 2, 2011

    Pretty good

    Honestly, I liked Kelly's first book more. Although this was a good read, I felt this was more her opinion on certain topics than informative. Still good though!

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  • Posted May 17, 2011

    Not only is this a special lady herself but this book leads you to the right path

    This is not a, 'just take this way to betterment book', but this is a book that helps one find themselves in a way. Kelly Cutrone is a balls-to-the-wall female, mother, and human being. After seeing her yesterday with my little sister I truly believe that what she says in this book are truly her own beliefs, thoughts and insights.
    I would recommend this book to anyone though its mostly geared to the female/gay audience but the message in itself is good for anyone.

    Get this book and get her first literary work, "IF YOU HAVE TO CRY, GO OUTSIDE" both are of good use to anyone that is interested in bettering themselves, or the world.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 23, 2011

    No text was provided for this review.

  • Anonymous

    Posted August 20, 2011

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  • Anonymous

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