North Pole Marketing is John Chilson's third book on the subjects of marketing, fulfillment and customer service. His first book, Circulation for Fun and Profit, was published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was also translated into Swedish.
John's second book, Circulation Management's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement.
John Chilson has over twenty-five years of broad in-depth experience in all areas of Marketing, with emphasis on Direct Mail Marketing, Internet Marketing, Trade Show Marketing, Product Fulfillment, Data Processing and Customer Service.
He has substantial hands-on experience in product research, marketing plan development and implementation, promotion design and production, internet marketing, database marketing, list selection and processing, response and profitability analysis, financial budgeting and forecasting and product fulfillment.
John's professional accomplishments include
- Multi-million dollar P&L and budget responsibilities
- Author of two published books and many articles on marketing, customer service and product fulfillment
- An international Direct Marketing Consultant working in the US, Great Britain, Germany, France and The Netherlands
- Conducting over fifty one and two-day seminars across the US on various aspects of marketing.
John's list of organizations he has worked with includes the Wall Street Journal, Hollywood Reporter, PowerHouse Solutions (UK), American Business Media, Folio Magazine, Branch-Smith Publishing, Cook Communications, Time-Life, Consumer Reports and Audit Bureau of Circulations (UK), National Liberty Insurance, Security Benefit Life Insurance Company and Christianity Today Inc.
You will find more information about John and his books on his web site at www.NorthPoleMarketing.com