North Pole Marketing

( 1 )


For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics.

With 25 years of marketing and 12 years as Santa (visit for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success.

Helping over 200 companies in...

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For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics.

With 25 years of marketing and 12 years as Santa (visit for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success.

Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa's North Pole organization.

My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.


"John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold.

"Best of all, we are not left to wade through a mountain of words to find the treasure. It's all right there on the surface, ready to review again and again to keep us refreshed and alert."

Mike Branch

President & Publisher (Retired)

Branch-Smith Publishing

Ft. Worth, TX

"I've known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read "North Pole Marketing". John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It's a quick read and I highly recommend it."

Chris Lynde

Senior Vice President & General Manager

Communefx ( a Source Marketing company)

John's knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant!

I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist.

Amanda O., Canada

Partial Table of Contents from North Pole Marketing

1. All children are alike

2. Each child is different

8. Play with the toys

14. It was Rudolph's idea

17. Watch the weather

24. Don't eat too many cookies

25. Remember what you will ALWAYS do

26. Remember what you will NEVER do

34. Remember your two basic functions

40. Speak the child's language

47. Be prepared for a mess

52. Take time for hot chocolate

Excerpts from North Pole Marketing

7. Manage expectations

Santa never promises to deliver anything that won't fit in the sleigh.

Be sure that what you sell is what you can deliver.

15. Consider alternatives

Not all houses have chimneys.

What new or different ways can you use to reach your customers?

24. Don't eat too many cookies

If you get too fat you can't get down the chimney.

Are you paying more attention to your organization than your customers?

35. Children can always write to Santa

Children write many letters to Santa because they know he reads them.

Do your customers know how to contact you and do they trust that someone will respond?

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Product Details

  • ISBN-13: 9781453842317
  • Publisher: CreateSpace Publishing
  • Publication date: 9/28/2010
  • Pages: 62
  • Product dimensions: 5.00 (w) x 8.00 (h) x 0.15 (d)

Meet the Author

North Pole Marketing is John Chilson's third book on the subjects of marketing, fulfillment and customer service. His first book, Circulation for Fun and Profit, was published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was also translated into Swedish.

John's second book, Circulation Management's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement.

John Chilson has over twenty-five years of broad in-depth experience in all areas of Marketing, with emphasis on Direct Mail Marketing, Internet Marketing, Trade Show Marketing, Product Fulfillment, Data Processing and Customer Service.

He has substantial hands-on experience in product research, marketing plan development and implementation, promotion design and production, internet marketing, database marketing, list selection and processing, response and profitability analysis, financial budgeting and forecasting and product fulfillment.

John's professional accomplishments include
- Multi-million dollar P&L and budget responsibilities

- Author of two published books and many articles on marketing, customer service and product fulfillment

- An international Direct Marketing Consultant working in the US, Great Britain, Germany, France and The Netherlands

- Conducting over fifty one and two-day seminars across the US on various aspects of marketing.

John's list of organizations he has worked with includes the Wall Street Journal, Hollywood Reporter, PowerHouse Solutions (UK), American Business Media, Folio Magazine, Branch-Smith Publishing, Cook Communications, Time-Life, Consumer Reports and Audit Bureau of Circulations (UK), National Liberty Insurance, Security Benefit Life Insurance Company and Christianity Today Inc.

You will find more information about John and his books on his web site at

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