North Pole Marketing: Santa's Secrets for Successful Marketing, Fulfillment and Customer Serviceby John M. Chilson
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Several years ago Santa Claus and I had an opportunity to spend some time together. He knew I had been active in marketing and customer service so when our discussions touched on marketing, it opened up a whole new area of conversation. That's when Santa shared with me his secrets for Marketing, Fulfillment and Customer Service, which he developed and has used over the past 1,400 years.
North Pole Marketing is 52 of Santa's secrets as he explained them to me. I added a suggestion on how each one could be applied to any modern-day business, non-profit organization, church or group that serves others.
A word of warning: please do not try all of these at once. There are 52 of Santa's secrets. Why not focus on one a week. In a year you will have a very different organization. During that year, don't be afraid to shake things up.
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Meet the Author
John Chilson has over twenty-five years of broad in-depth experience in all areas of Marketing, with emphasis on Direct Mail Marketing, Internet Marketing, Trade Show Marketing, Product Fulfillment, Data Processing and Customer Service.
He has substantial hands-on experience in product research, marketing plan development and implementation, promotion design and production, internet marketing, database marketing, list selection and processing, response and profitability analysis, financial budgeting and forecasting and product fulfillment.
John's professional accomplishments include
- Multi-million dollar P&L and budget responsibilities
- Author of two published books and many articles on marketing, customer service and product fulfillment
- An international Direct Marketing Consultant working in the US, Great Britain, Germany, France and The Netherlands
- Conducting over fifty one and two-day seminars across the US on various aspects of marketing.
John's list of organizations he has worked with includes the Wall Street Journal, Hollywood Reporter, PowerHouse Solutions (UK), American Business Media, Folio Magazine, Branch-Smith Publishing, Cook Communications, Time-Life, Consumer Reports and Audit Bureau of Circulations (UK), National Liberty Insurance, Security Benefit Life Insurance Company and Christianity Today Inc.
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