Not Everyone Gets a Trophy: How to Manage Generation Y

Not Everyone Gets a Trophy: How to Manage Generation Y

4.7 21
by Bruce Tulgan, Tulgan

View All Available Formats & Editions

Based on more than a decade of research, Not Everyone Gets a Trophy reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most


Based on more than a decade of research, Not Everyone Gets a Trophy reframes Generation Y (those born between 1978 and 1990) at a time when many employers are struggling to engage, develop, and retain them. Bruce Tulgan declares that Generation Y is the most high-maintenance workforce in history, but he argues that they also have the potential to be the most high-performing workforce in history.

As he does in his seminars, Bruce presents poignant quotes from Gen Yers and those who manage them, putting the two perspectives in conversation throughout the book. Not Everyone Gets a Trophy does what no other study of Generation Y has done:

  • Debunks the fourteen most common myths about Generation Y in the workplace.

  • Shows managers how to tune-in to Gen Yers' "short-term and transactional" mindset.

  • Argues that the key to success is not trying to make the workplace "fun." Rather, the key is strong, highly engaged leadership. He devotes an entire chapter to what he calls "in loco parentis management."

  • Provides proven, step-by-step best practices for getting Gen Yers onboard and up-to-speed—giving them the context they lack, teaching them how to manage themselves and how to be managed, and turning the very best into new leaders. Not Everyone Gets a Trophy is the essential guide for winning the talent wars and managing Generation Y.

Editorial Reviews

Library Journal

Compiling years of research, including interviews with Gen Yers (those born between 1978 and 1990) and the organizations that manage them, Tulgan (Managing Generation X) crafts insightful lessons on how to manage the newest generation to enter the workforce. With extensive quotes from members of Gen Y and their more experienced managers, Tulgan successfully dispels popular myths (e.g., that managers of Gen Y staff need to present their work as fun) and offers practical advice for recruiting, retaining, and managing this new crop of young workers. While conceding that Gen Yers are more high maintenance than their predecessors, Tulgan also argues that these new recruits have the potential to be the most highly productive generation in history. The author's assessment is far from sugarcoated; he describes Generation Y as "Generation X on fast-forward and with self-esteem on steroids" and dissects a diverse range of case studies to help managers overcome possible Gen Y obstacles. This book will serve as an effective tool for both veteran managers and self-evaluating Gen Yers. Recommended for business collections in public and academic libraries.
—Allen McGinley

Product Details

Publication date:
Product dimensions:
6.10(w) x 9.00(h) x 0.90(d)

Meet the Author

Bruce Tulgan is internationally recognized as the leading expert on young people in the workplace. He is an advisor to business leaders and the author or coauthor of sixteen books, including the classic Managing Generation X and the best-seller It's Okay to Be the Boss. Since founding the management training firm RainmakerThinking, he has been a sought-after keynote speaker and seminar leader. Tulgan's work has been the subject of thousands of news stories, and he has written for dozens of publications, including the New York Times, USA Today, Human Resources Magazine, and the Harvard Business Review. He also holds a fourth-degree black belt in karate and is married to Debby Applegate, winner of the 2007 Pulitzer Prize for Biography.

Customer Reviews

Average Review:

Write a Review

and post it to your social network


Most Helpful Customer Reviews

See all customer reviews >

Not Everyone Gets a Trophy: How to Manage Generation Y 4.7 out of 5 based on 0 ratings. 21 reviews.
civiside More than 1 year ago
I'm just about finished reading "Not Everyone Gets a Trophy" and it is great. I am technically Gen X (35 years old) but I identify so much more with Gen Y attitudes toward work. I absolutely agree that the philosophy of management that Bruce writes about is the right way to handle Gen Y's work needs. I wish my bosses would have handled me this way...too often they have just thrown me in the deep end and demanded that I learn to swim on the go...and yes, that has led to me either leaving or resenting their lack of mentorship. Needless to say, I really want to help proliferate Bruce's philosophy. I think that this is exactly what the workplace needs (I believe that this book should be a shared resource between management and Gen Y so that they are on the same page from day 1). On a related note, I was reading Chapter Nine: Retain the Best...(Don't Let Good People Get into Downward Spirals) and it occurred to me that this may be the best advice that you can give employers. In addition to getting more out of mid-level performers, the employer gets the added bonus of a future new employee development coach. My reasoning, in sports the best coaches were almost always mediocre athletic performers. What makes them great coaches is that they had to work much harder than the exceptionally talented people that they had to compete with, so they learned so much more about the mechanics of their trade. The same thing will happen in the workplace with mid-level performers who are coached into a higher level of performance. They will understand how to better develop other young mid-level performers, therefore making the bulk of the workforce a mentorship resource. If you choose one Gen Y management philosophy; make it this one. You will not go wrong.
LovevampsCR More than 1 year ago
Very informative and useful book, I have already Started using this info.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
A good read for all baby boomers managing young employees. Well written and fast paced.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Army_MajorDad More than 1 year ago
Wow! I have read many books about the Millenials or Generation Y. They have all provided some information that is helpful in understanding how they are different from previous generations and what makes them that way. As the supervisor of many young people who fall into these groups I am vexed to understand and find ways to lead these young people. This book not only provides insights into why Generation Y members act the way they do, but it provides the most vivid and helpful suggestions as to how to motivate them in ways that make sense to them and to me. Not only that, but it provides guidance as to when and how to basically tell them to "grow up" and learn to fit into the world they are joining. This book is a must for people who supervise Generation Y young people. It will really give you some tools to make a difference with these members of your work force. It will help make you - and them - much more productive. We all can and must learn things from each other. This book will really help you do that.
veronicalynn More than 1 year ago
This book is insightful and helpful for anyone who deals with people. It offers a sensitive analysis of human behavior, motivation and contemporary influences on both. Though the books intended audience is management, it is relevant for many different professions, and relevant for parenting as well.
Kathy73 More than 1 year ago
Finally someone who is saying that we don't need to treat GenY with kid gloves. I've seen several 'make the workplace more fun' initiatives come and go in my office and many of them have flopped. Most GenY'ers who I've run across place much more importance on wanting to learn, being challenged, and being taken seriously at work, just like many of those who came before them. Thank you Bruce!
Anonymous More than 1 year ago
Mark_Kurber More than 1 year ago
I've had an opportunity to see Bruce Tulgan speak several times over the last decade and I own several of his books... here's what stands out, to me: Bruce talks to lots of people in his research/analysis phase, gleans the critical leadership aspects of these relationships, the employer/employee role, and offers best practices based on real-life scenarios - something situations on every level can really relate to easily. Few people capture creating effective managerial relationships from every angle as effectively with actionable steps. Definitely worthwhile... thanks again.
oneman More than 1 year ago
reading Mr. Tulgan's book on how to manage and understand generation Y-ers. Once again, he demonstrates some very practical methods for achieving results in management.
Book_editorCS More than 1 year ago
Just as the title phrase seems obvious but bears repeating in our self-esteem-obsessed culture, Tulgan's advice to employers cannot be stated strongly enough: Young people may have grown up cosseted, but they need--and deserve--the kind of truth-telling and respect any manager, no matter how old and fuddy-duddy, can provide. Not Everyone Gets a Trophy continues in the tradition Tulgan started in the early '90s with Managing Generation X: providing a window on what's different about each successive wave of young people entering the workplace while reinforcing managers' obligation to universal human integrity. Tulgan's writing, while employing the standard anecdotes and conversational style, stands out for its clarity and elegance. He is persuasive without being pedantic, leaving the reader feeling energized and inspired, and his advice is applicable across the spectrum of workplace settings.
Anonymous More than 1 year ago
Once a again a useful and informative book from Mr "Managing Generation X" Bruce Tulgan. Managers in all fields will find it useful in dealing with those in "Generation Y".
herrfrank More than 1 year ago
Bruce Tulgan has done it again! Another incisive management review from the man who figured out Generation X. Now he has accomplished the same insight for today's young workers, Generation Y. The book is filled with telling anecdotes, brilliant analysis, and sharp conclusions. A must-read for anyone who manages anyone born after 1975.
Ephman More than 1 year ago
Bruce Tulgan has produced another lively, accessible blending of management advice with contemporary sociology. The workplace generation born between 1978 and 1991 is different, he argues, and therefore needs different management techniques. The book is tough-minded yet good-humored, like a Marine drill sergeant with a sense of humor. I am already applying Tulgan's conclusions to everyday issues at my office. Highly recommended to anyone managing high-maintenance young people.
Anonymous More than 1 year ago
Having mentored recent Gen Y grads in elementary school, I know that Bruce's advice to managers is right on. I engage, clarify expectations, deliver good news/bad news immediately, and offer them opportunities to be creative within guidelines. For years I have subscribed to his message that "it's okay to be the boss." That takes firmness, discipline, and fairness on my part--aren't those the qualities of a great parent?-- and, if it works in the academic world, it can work everywhere. Leaders at all levels of every industry will be inspired and reassured by Bruce's latest contribution to management literature.
Anonymous More than 1 year ago
Ever since the publication of the informative "Managing Generation X", Bruce's following books, "Work This Way", and more recently "It's Okay to be the Boss", as well as the many manuals he has authored have continued to be valuable contributions to management. Now he has scored again with the most necessary and long awaited guide to Generation Y, "Not Everyone Gets A Teophy: How to Manage Generation Y". In it, Bruce clearly defines who these folks are, how they differ from their prdecessors and helps us in understanding their needs and how they can become valuable contributors to today's work force. Bravo!
Anonymous More than 1 year ago
When other experts advise business managers to handle Gen Yers with kid gloves, Bruce Tulgan takes a more practical, realistic approach: Coach them from day one using an engaged leadership style that lets them know what your expectations are and that you are going to hold them accountable every step of the way. Having worked with Gen Yers who consistently complain that their managers don't know how to manage, I applaud the strategies Bruce offers. Without a doubt, this exciting, demanding, talented generation will only be as productive as their leaders are effective. Thanks, Bruce, for your strong, clear message!