Table of Contents
Foreword xiii
Read this First 1
1 Where I'm From 9
Welcome to Poverty 15
You're Not My Father 17
2 The Nothing-to-Lose Mind-Set 23
3 Hustlers, Charlatans, … and Tony Robbins 27
4 Philosophies from the Jail Cell to the Boardroom 32
Golden Rules 33
5 Seize the Day 49
6 Honor Your Deals 66
7 Smarten Up 73
Who's Your Mentoren? 77
8 First Things First 84
Watch Your Wallet 89
9 What's Driving You? 91
You're Not a Stereotype 96
10 Tap Those Assets 101
11 Risk and Sacrifice 108
Get Really Uncomfortable 114
12 Million-Dollar Mistakes 120
13 I Hate Business Plans 135
Your Business Name, Not Your Porn Name 138
Game Theory 140
14 Pros and Cons of a Home-Based Business 146
It's All About Recruiting 154
Choosing a Home 156
15 Launching Your Business 159
That's My Story, and I'm Sticking with It 162
Sell First, Ask Questions Later 165
16 Raising Money 168
Venture Capitalists: Swimming with the Sharks 174
17 Growing, Hiring, and Firing 178
The Connect Four Technique 184
18 Cashing Out 194
Lawyer Up 200
19 Told U So 208
Epilogue: On to the Next One 211
Acknowledgments 221
Special Acknowledgments 223
Index 225